Written by Monica Harper
Feb 17, 2022 ·
4 min read
Image Credits: pexels
Did you know how many consumers research online before making a purchase? A whopping 88%. And what is the best medium to look for those products? Certainly a website.
A website is basically a launching page that takes your business to the next level. Just like when you enter a store, you are welcomed by a salesperson; he guides you throughout your shopping journey and helps you in your purchasing process.
In this blog, we have tried to shed light on the importance of WEBSITE for a business. So, if you are a business owner who has not yet included a website as part of your digital marketing strategy, this blog is a must-read. This installment of the blog will pave the path for your business excellence, so we suggest you be with us till the last dot of this article.
The further discussion will touch on some of the most critical grounds that support the existence of a website as part of online advertising efforts.
One of the best things about the website is that it strengthens other digital marketing endeavors. Let’s understand this with examples.
For example, if you market your brand through social media posts, you eventually want to convert people seeing those posts. By linking your website at the bottom of the post, you can drive your ideal customers to your business site, where you can flaunt them with the comprehensive display of your offerings.
On social media platforms, such as Facebook, you have the freedom to showcase your products, but due to the hesitant user interface, you hurt the chance of getting impressive clicks.
What makes someone kicks off his startup or business? Obviously, the urge to see massive sales. And what makes a company get a mammoth amount of customers? Anything that appeals to their eyes and satisfies their needs and wants. The website does it all!
If you want to keep your business up and running, you need to have a website that hooks the visitors and compels them to make a purchase from your site. In short, it is a great way to fill the sales funnel with quality leads.
If we start singing the praises for websites, we will get short of words, but still, we won’t be able to do justice in stating the importance of the websites.
Let’s shed light on the importance of a website with the help of an example.
For example, you have a brick-and-mortar store and have been in the business for many years, but you have been witnessing fewer footfalls to your business arena for quite some time. You must be thinking about what made your customers stop visiting your local store. If this sounds like you, let’s take you behind the scenes.
Your competitors who might not have a physical store next to has managed to hijack your customers. Do you know what did they do? No rival campaigns, no brainwashing, and other sinful marketing acts. Then what? Basically, your customers found their website and shopped from there while ordering from the comfort of their couch. Now you better know why your customers turned you down.
For example, your store offers 100 products in total. In case some products are in an out-of-stock state, you can still do marketing of those runout products, no matter their availability. However, this would not be the case if you had a physical store or no website presence.
One of the perks of having a website for your business is that it helps you build credibility in the niche market. Without the shadow of a doubt, in today’s digital landscape, if a brand doesn’t have a website presence, it finds its mentions in less credible brands categories. And it goes unsaid that when a brand has no credibility, there would be no buyers or consumers, which will eventually put the business sustainability at stake.
Now here comes the question, why does a website build credibility?
The obvious answer lies in the fun fact that when users see a website, he draws a conclusion that the brand has nothing to hide from its customers. From Homepage to about page to contact page, a business website has all to maintain integrity with the visitors.
With a website, you can narrate your audience from where you started, what made you start the brand, what your business values are, and what your objectives are. In short, a website gives a complete account of what your brand is all about. By this, you are basically aiming to cultivate a nurturing relationship with your customers and ensure their returns on your website for future orders.
The website presence also builds authority and lets your consumers know how well you are performing than your competitors. Businesses have hard times while outperforming their cut-throat competition — and by getting inspiration from their rivals, they can fine-tune their website and be a cut above the rest.
Remember, buyers of today’s generation don’t proceed with their buying decisions until they find you better than their rivals. One of the ways to be in your consumers’ minds is to invest in building an easy-to-navigate and easy-to-read website that has the elements of excitement and cohesiveness.
Not only do websites serve as the medium to showcase services and products, but they also do inform and educate the readers. By having a blog section on your website, you can educate your readers with the trendy topics, informational content, and tips to use your offerings.
The more you write genuine content on your website, the more credibility you build. And you must have come across the phrase that content is the KING, and we genuinely believe that phrase is absolutely true when it comes to marketing the offerings to the target audience.
This way, you build trust with your consumers as they find you some who loves to stay ahead and value their customers.
If you are a brand and don’t have a website presence yet, it’s high time to invest in building a brand-focused website. Creating a website is not rocket science; however, it is not as easy as it sounds to be. A lot goes into the process of creating a stand-out website that helps you be ahead of your competitors. If you don’t know where to start from, Jumpto1 is the right stop to share your concerns.
Still on the fence? Just remind yourself that your brick-and-mortar store can only target a specific geographical area, and to seriously increase the customer base, you need to reach every nook and corner of the world. Which is not possible indeed. So, what’s next? A website that expands your business claws worldwide without letting you be physically present. So, what are you waiting for? Let the wonders of the website take your brand to the new height of success.
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A digital marketing expert with 5 years of experience in this industry. Monica has completed her Maters in Marketing and currently working at Crystallite.
