There’s never been a time when brands need good website design than now. The entire world is socially distanced so people prefer online interactions compared to interpersonal meetings. Investing in good website design can help to bring your brand closer to your target audience.
Web building will help your brand run successful digital marketing campaigns. Both businesses and nonprofit organizations now understand that good website design is no longer optional. It is the best tool you can use to build an online presence and maintain good relations with them.
Here’s how good web building will help boost your brand.
1. It Will Set a Good First Impression
Your website acts as a front office for your brand. According to Google, you only have 50 milliseconds to make a good first impression on your audience. Your marketing efforts will get a massive boost if you can impress your visitors before they lose their patience and click away from your site.
You need a compelling design and top-notch content to capture the reader’s attention. The organization on your site needs to be excellent, modern, and enticing to capture visitors. A professionally designed website will help you make a good first impression on your viewers.
In contrast, a poorly designed website will give you a bad start, making it difficult to convince potential donors and volunteers. Your first impression may stay with your audience for a long time, and thus, you need to make it a good one. Nonprofit organizations should allocate more resources to web design.
2. It can Help You Reach a Wider Audience
It is important for nonprofits to always think about lead generation. Attracting prospects to your organization and changing them into donors or volunteers depends on your website design. As a nonprofit, investing your resources into website development can help you reach a wider audience.
You need to use the right set of keywords in content creation. Also, include other key features such as metatags so that your business appears on the search engine result pages. Your nonprofit website may not appear on any searches if you do not invest enough time in keyword research.
Reaching a wider audience will increase your website’s conversion rates significantly. It will make it easy for you to run the organization as more donors and volunteers will contribute. You will scale and aim for a bigger cause after you’ve brought more people on board.
3. Increased Revenue
Nonprofit organizations need money to run more efficiently. As mentioned earlier, a good website design can help increase the number of leads that a nonprofit generates. The more the leads generated, the more revenues that go into supporting the organization’s cause.
You need to have the right content for your audience and ensure that there are calls to action to guide them on the next steps that they should follow. It’s also important to strategically place the calls to action and links to donation pages by including a button on every page.
Most of the revenue that nonprofits raise today comes from their websites. Investing in good website design can help you get the desired results financially. As a nonprofit, the best thing to do is view your website as part of your investments and allocate enough resources to its development.
More revenue to a nonprofit organization means that it can achieve its cause faster. Therefore, investing a little more in design can help you get there quickly. It would help if you take your time in checking out the design features missing on your nonprofit website and revamp it to your needs. That will help you take your brand to the next level.
4. Builds Trust in the Brand
The best way to attract people to your organization is by looking credible and trustworthy. Getting people to trust you online can be challenging, especially for nonprofits. There’s so much investment to make in your marketing campaigns to get people to trust you.
Your audience needs to find your site easy to follow. The content you post needs to provide value and answer your audience’s questions if they’re to trust you. The user experience that visitors get on your site can make them trust you, so you need to invest a lot in it.
Website design helps create a positive perception of your brand to visitors. That will mean more people in your audience will trust you and be ready to support your cause. Nonprofit organizations need to do more to make people trust you when you’re starting out compared to already established ones.
5. It Bolsters SEO Campaigns
Search engine optimization is a very important aspect for businesses and nonprofits. You’ll need to do more on SEO if you’re looking to increase your visibility on SERPs. For instance, you need to build your website with a focus on making it easy to navigate.
Your website design also needs to make the site mobile-friendly. Visitors accessing it on mobile devices should have a seamless experience accessing various aspects. Search engines such as Google rank mobile-friendly websites better than those that don’t display correctly on small screens.
Good SEO means that your site will appear higher on SERPs. That means more people will reach out to you and contribute to your cause as volunteers, sponsors, or donors. You also need to balance your SEO efforts both on and off the site to help you rank better online.
6. It Will Reduce Your Bounce Rate
A high bounce rate hurts your website and your nonprofit organization’s cause. A high bounce rate means people access your site but leave for some reason. The best way to know your bounce rate is to check analytics from your website to know the customer’s journey to where they stopped browsing.
A good website design can help increase customer dwell time on your site. The easier people can navigate your site, the more time they’re likely to check what you do. As a nonprofit, that will bring more revenues because you’ll have more time to convince your prospects.
The best thing to do here is to make sure that you post content that your target audience would enjoy. It would be best to use visuals to keep them glued on your site for long enough. You can also hire a web designer who understands nonprofit website builders to help revamp your site to the best standards.
7. It Helps Your Brand Stand Out
The online environment has become too competitive. Whether businesses or nonprofits, brands are investing in good website design to stand out from their competitors. Allocating enough resources to website design will help you attract the right donors and volunteers.
The number of nonprofits looking for sponsors online has increased significantly. That has made it difficult for brands that don’t have attractive websites to make the cut. Standing out from the competition should be one of your main targets if you’re running a nonprofit.
You can check out how other nonprofits have designed their websites. Go ahead and think about something new that you can add to your site to attract prospects. Doing something different from the rest can make sponsors and donors take you more seriously and want to work with you.
8. It Enhances Brand Consistency
Consistency is key in the online environment for businesses that have a presence on the internet. You must invest in good website design so that you remain consistent. Things like brand colours, logos, etc., need to appear on every page of your website for you to look consistent.
It would be best if you are also consistent with the content you post on your site. Ensure that readers can find value in every piece of content you post. You also need to post content regularly to avoid losing touch with potential visitors to your website.
A consistent brand can keep its customers’ interest in what it does. Visitors will hold you in high regard if you can show consistency in your cause. Show them that they will benefit from supporting you.
Final Thoughts
Nonprofit organizations need good website designs for several reasons. It can help increase conversions, and revenues, improve online visibility, and make your organization stand out. If you’re looking to take your organization to the next level, the best thing for you is to invest in top-notch design.
We’ve listed some of the ways that web design will help you build your nonprofit. Getting sponsors online is becoming challenging every day, and your organization needs to do things differently. As a manager, your job is to allocate more money to good website design to attract the right leads.
Nonprofit website designers need to avoid various design mistakes that can hurt their organizations. But then, it is not every nonprofit that gets its website design right on the first try. Sometimes you need to do just more to get the results that you desire as a website designer for a nonprofit.
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