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As the king of content, videos have been ruling social media with its ability to engage, inform, and entertain. Every day, users across generations scroll through TikTok, Instagram, and YouTube to watch videos.
If you’re a content creator, a marketer, or a business owner, having video content in your strategy is more than essential. Videos can help you deliver messages and connect with audiences way better.
However, finding ideas remains one of the most challenging parts. So, we’ve handpicked 11 video content ideas to help you boost your social media presence. These tips are practical for individual content creators, marketers, and brand owners.
A day-in-the-life video remains one of the most popular videos on social media. Not only on YouTube, but people have started creating mini vlogs with vertical formats on Instagram and TikTok.
Whether you’re a marketer or individual content creator, creating such videos can inspire others and boost engagement. If you’re making content for your business, a day-in-the-life video helps humanize your brand.
You can make a video starring one of your employees, such as a project manager. The video starts with her morning coffee, moves through brainstorming sessions and client meetings, and ends with her evening wind-down.
This type of video is best completed with voice-over narration to explain her tasks and challenges. The video might also include time-lapse segments and candid moments to add aesthetic elements.
Seasonal tutorials provide tips, tricks, or guides that are relevant to a particular season. You can create tutorial videos related to summer, winter, or any seasonal holiday. This is a great strategy to diversify your content.
For example, you can create DIY summer decor ideas or recommendations for winter skincare. Each project is demonstrated step-by-step with clear instructions and high-quality visuals to provide an immersive viewing experience.
It’s best to invest in short videos when creating content for social media. So, make sure you deliver messages quickly and provide valuable lessons for your audience.
Creative storytelling uses narratives and visual elements to engage the audience and has become a YouTube trends nowadays. You can use animated videos to deliver the storyline. However, combining animations and live-action video is also possible.
For marketing purposes, it’s recommended to pinpoint the audience’s interests or needs. For example, you can make an animated video that follows the life of a coffee bean from the farm to the coffee cup.
From being harvested to roasting and brewing, along the way, the bean encounters different characters and experiences. The narrative can include humour, emotional moments, and educational facts about coffee production.
A Before and After video capture transformations. It highlights the changes brought about by a product, service, or process. This type of video is compelling as it visually demonstrates the impact and effectiveness of what you offer.
If you’re a content creator, before and after videos can also be great content to show any transformation, such as makeup and room transformation. Your video can also include tips and product recommendations.
In-store service videos provide an inside look at the customer experience within a physical store. These videos can highlight services like MGK Asia, staff interactions, and the overall shopping environment.
When you do this consistently, you can attract more customers to your store. Show friendly interactions with staff and on-the-spot alterations to convey a welcoming and high-quality shopping experience.
Some content creators have been creating this type of video. One example is recording themselves behind the cashier machine to show how they interact with customers and handle orders professionally.
Packing videos refer to the process of packing orders for customers. Surprisingly, packing videos can generate millions of views on social media! For example, a video of the chocolate-wrapping process by a Japanese store has gained over 17 million views on YouTube.
You may also have watched a video from Josh (Pack Man) on YouTube. He records his daily life as a packing staff member at Target. With a camera above him, he records the packing process and constantly gains thousands of views.
This is versatile content for all industries, including food, beverages, clothing, retail, etc. Packing videos are oddly satisfying content that can engage audiences across age groups and may also help you reach a wider audience.
Trending humorous skits are short, funny videos that tap into current trends, memes, or popular culture. When it comes to social media, riding along these trends is essential to stay relevant.
For instance, recently, we’ve been watching stitched videos, where content creators use existing funny videos and stitch them on their own to grab attention. You can also recreate a funny situation to entertain audiences.
However, be careful of controversial issues. Make sure your content doesn’t spark any controversy related to specific issues, so you can maintain a professional image while being friendly with audiences.
Case videos are great marketing options. They allow you to provide detailed accounts of how your product or service solved a problem for a specific customer.
These videos often include interviews, data, and visual evidence to illustrate the success story. To make your content more compelling, combine your live-action footage with simple motion graphics or animations.
Charts, graphs, and footage of customers using your product help visualize the success of your business. Also, consider the video concludes with testimonials and key takeaways.
Now, shopping for products directly from a video is possible. Shoppable and interactive videos allow viewers to engage with your content by clicking on items to learn more or make purchases.
These videos are highly engaging and can drive direct sales. For instance, in a video, audiences can click on a product and learn the details about it. The link inserted into the item can direct audiences to the purchasing page.
These types of videos are popular in the fashion industry. However, other industries can also try creating one by adding links to their e-commerce or landing pages. Make sure to invest in high-quality tools to provide immersive visuals.
Skill demonstration videos show the audience how to perform specific tasks or activities. These videos are often related to your industry or expertise. They are educational and help establish your authority in your field.
For example, a graphic designer can demonstrate skills in creating logos and marketing visuals. In other cases, a barista can demonstrate how to create basic latte art.
Include some tips on how to fix common mistakes to add more practical information. Skill demonstrations are highly effective in encouraging engagement. You can generate comments and likes, even social shares from audiences.
Have you heard those people interviewing citizens in a busy street? Yes, on-the-street videos involve interviewing or engaging with people in public spaces. These videos capture spontaneous reactions and opinions, making them authentic and interesting to watch.
There are many ways to leverage the crowd. For instance, you can interview pedestrians to ask them to try your product and ask their opinions. Include a mix of positive, neutral, and critical feedback to make your video balanced and credible.
One more tip. Do the editing correctly. Quick cuts, engaging questions, and diverse participant views keep the video dynamic and engaging.
These 11 diverse video content ideas can help you create diverse content and an engaging social media presence that attracts followers and keeps them coming back. Every idea presented above offers a unique way to connect with your audience and show your brand.
However, as you experiment with these video formats, remember to stay authentic and pay attention to audience feedback. Continuously refine your approach to meet their evolving needs and niche trends to stay ahead of the curve.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates from explainer videos
Thank you for sharing such insightful video content ideas! These tips are constructive for anyone looking to enhance their social media presence through engaging and creative videos. I particularly appreciate the suggestion of “Day-in-the-Life” videos—they truly help humanize a brand and build a connection with the audience.
For anyone looking to elevate their content strategy further, consider checking out tools and resources like Inshotproplus download without watermark to create high-quality videos seamlessly. Keep up the great work, Andre!