If you have been focusing your marketing strategy heavily on organic search engine traffic up to this point, you might have gotten to a situation where PPC is looking increasingly like a good option. It’s no secret that Google is slowly reducing the click-through rates for organic results, particularly on the big money and end of the funnel keywords. So, if you have been wondering whether PPC is a good source of traffic for your e-commerce site or client, let us take you through 5 reasons to consider adding it to your marketing mix.

1. Reliable traffic numbers

PPC is more a question of numbers than an art. If SEO is about content, then PPC in comparison is about plan math. As long as you are working with a reputable PPC Agency who knows how to work the math, you can readily predict your traffic numbers in return for x amount of budget spent. For many founders, CEO’s and Marketing Managers the stability of having a solid, reliable strategy is a big reason to move to PPC. SEO is becoming harder to track and predict, Google isn’t making it easy. Spend the time finding a qualified PPC Management Company and future-proof your marketing strategy.

2. Capture end of funnel customers

It is becoming increasingly competitive and expensive to target the big money keywords with SEO.  However, for PPC it is better to target end of funnel keywords you know are likely to convert in the same session. With PPC you only pay for the click, so you are guaranteed that the customer is going to see your content.  Make sure that this customer is ready to buy and boost your sales with a click of a button.

3. PPC is easy to scale

Once you have a profitable sale funnel running from your PPC campaign it is just a case of increasing your budget.   PPC takes a lot to set up, and should only be done by someone with a high level of expertise in the discipline or a lot of money can be wasted.  But, once the campaigns are running profitably it is just a case of managing BAU and scaling the campaigns for more profit.

4. You only pay when people actually see your content

With PPC you pay per click, no impression.  So, you are guaranteed that the customer is going to see your content. For established sites that have already optimized their sales funnels and have a good conversion rate, PPC can be a really quick win for them.