The travel and tourism industry has grown immensely over the years and now comprises around 2% of the global GDP. The increasing number of tourists is beneficial for the industry and has led to a surge in the prospects for travel marketing. Here we will give travel marketing tips.
The travel industry is booming and this is both good and bad news for travel marketers.
On the plus side, the business is booming and the number of tourists has risen dramatically over the years and there is an immense potential for growth in the industry. The negative aspect of this growth in the tourism business is that there is more competition than ever.
This requires some out-of-the-box thinking on a travel marketer’s part to differentiate their services and convince customers to choose you over the competition.
In this post, we will be looking at a few tips and tricks that can help you establish a foothold in the tourism industry and get more customers for your tourism venture.
Tips & Tricks to Expand in the Tourism Market
Here are a few effective tips and tricks that can help you lure more customers and navigate your tourism business to drive more revenue.
1. Establish a brand
The competition in the tourism space is rising, and this calls for special measures from travel marketers to differentiate their offerings.
Many players in the segment have shifted their offerings to a niche audience and fixated their offerings and efforts on that specific audience group.
Although this approach has its benefits, it has a few potential downsides as well. If your marketing strategy isn’t very effective, you may lose out on your audience to other competitors in your domain that cater to the same audience.
This can lead to a drop in the number of customers you serve and a decline in your business revenue.
Therefore, it’s suggested that instead of focusing on a specific niche, you must open up your business to a larger audience.
You can then segment your business to meet the demands of the various customer subsets and establish an independent brand.
2. Deploy an inclusive marketing strategy
Local marketing via flyers and posters is a great way to catch the eyes of potential customers. You can use a free tool like Adobe’s travel brochure maker to create a professional-looking advertisement without a professional knowledge of design.
Without a centralized marketing strategy that caters to the various tourist niches, your efforts would most likely fail to align with the desired goals.
Delivering the right message to your target audience is of utmost importance and you must not change tactics without an effective analysis of what sticks and what doesn’t.
You must ensure that the same brand marketing theme is followed on all the platforms as it helps immensely in increasing brand awareness.
The right marketing approach builds an authentic brand image, and tourists can relate to your brand faster irrespective of any platform that they use.
Moreover, this also facilitates instant brand recall and empowers your business with authenticity. It is also important that you stay in the loop with the current market trends.
Video marketing is emerging as a major marketing force, and you can deploy impactful videos generated from tools such as VideoCreek to supercharge your marketing efforts.
3. Leverage the power of technology
Technology has a massive influence on the growth of many industries, and the same holds for the travel industry as well.
According to a recent survey, around 74% of millennials use their smartphones to search for new travel destinations and around 66% use them to complete their bookings.
Millennials are increasingly jumping on the travel bandwagon, and these stats are certain to rise in the future.
To cater to this surging demand, you will need to adopt the latest technology and cater to the customer base who wants to perform their research, bookings, and reviews from the comfort of their homes.
You can leverage the power of AR/VR to portray the special facilities that your business provides and increase the awareness of destinations.
This will be immensely helpful in simplifying the customer’s digital journey, and they are more likely to complete their booking with you.
4. Publish video stories and immerse tourists
Video marketing is on the rise and you must leverage the reach and engagement that this provides. Stats suggest that videos attract around 7.5 times higher click-through rates than almost all other marketing techniques.
You can use a YouTube video editor to create stunning location videos that linger in your prospects’ minds for a long time. Check this out to learn more.
These videos need not be limited just to location footage and can be leveraged to showcase the services and facilities that your business provides.
Live videos are the latest entrants to the tourist video marketing domain and can help you garner the trust of your audience. These videos drive an enormous level of engagement and are highly memorable.
5. Let customer reviews speak for your business
Customer reviews and testimonials go a long way in increasing your business’s authenticity and can drive more tourists to opt for your services.
Travel marketing solely revolves around selling experiences, and the more positive reviews you showcase, the more the chances of your business driving in more customers.
Stats suggest that nearly 72% of people refer to the experiences of fellow travellers before settling on a location or choosing a business to make their bookings.
This number rises to 80% if the travellers are looking for an overnight stay option and 8/10 of them would only book hotels with a higher rating.
If you have happy customers, it is highly suggested that you showcase their experiences in your marketing campaign and influence other prospects in making informed decisions.
This can generate a high level of trust from other customers and they are more likely to choose your services.
Conclusion
Travel marketing is a booming domain and this trend will continue to grow in the coming future.
Since the competition is rife, there is an urgent need for travel business operators to differentiate themselves from their competitors and establish their foothold in the market.
If you leverage all of the above-mentioned tips & tricks, your travel business is surely destined to be successful.
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Hi Robin! Your blog is very informative for tourism marketing person’s you are right that tourism industry is really blooming and the person’s who belong to this industry must take some serious marketing steps to compete with competitor’s and your suggestions are really effective because if I travel I don’t prefer any tourist agency who don’t have any brand and I first must saw their videos their facilities and especially if they have live videos that’s really impress me.