How to Write Good Copywriting? 14 Helpful Tips For Writers and Copywriters

A good, original text is one that you cannot tear yourself away from until you read it to the end. How to write good writing – creative and accessible? Here we will tell you how to write good copywriting and tips for writers and copywriters.

Highlight the main

Before you start creating, ask yourself: “What do I want to talk about?” And answer that question with two simple sentences that will grab the reader’s attention. So you will formulate the main topic of your future masterpiece – books, articles, blog posts.

The sentence limit helps to separate the important from the secondary in your work. You will clearly identify the thoughts and episodes that play a key role.

This technique will help build a plot and composition on any segment of the text. Therefore, repeat it for each subsection or chapter.

Keep your eyes fresh

I need to write good lyrics, so I have to thoroughly study the topic I’m writing about and become a pro in it. This attitude is only partly correct.

Of course, after reading hundreds of books in the field that comes in contact with your future work, it’s hard not to turn into an expert. But your research shouldn’t get in the way of a fresh perspective. Ask questions, doubt, be surprised. So you can look at things from a different, unexpected angle.

Keep intrigued

To get the reader interested, you don’t need to give out the most interesting information in the first paragraphs or chapters. A particularly spectacular episode should be held back. It’s better to start from afar. It’s okay to be a little confusing at first. A similar technique works in some articles when the main character is not immediately represented.

So in our article on how to learn how to write good texts, we have not laid out the main secrets in the first lines!

Get rid of unnecessary clarifications

Details and details are not the same things. Details mean a description of the scene, appearance, and character of the hero, important information about a person or a scene. And the details are artificial clarifications that slow down the story. Such insignificant characteristics are easy to do without.

And from unnecessary words too

One of the main enemies of writers and copywriters is unnecessary words. For practice, write a phrase, read carefully, and delete half of the words without losing the meaning. If it doesn’t work out, you need to change the wording so that it works.

The bureaucrats are also redundant words. You don’t need to write something like “he is experiencing the deepest sense of joy” or “he is in a state of fatigue.” Enough simple “he is happy” or “he is tired”. Of course, stationery can be used to create a comic effect.

And in general, brevity is the sister of talent

Pouring water, turning an article or story into “War and Peace” is not recommended. The call to write literary, not dry, does not mean that you need to expand the text in all available ways. The reader can get tired of the abundance of words, descriptions, and complex structures.

Of course, if you need to write good texts in an unreasonably large volume, you often cannot do without water. But it is easier to negotiate with the customer or editor and reduce the characters to a number sufficient to cover the topic.

Don’t overuse verbs and adjectives

It is advisable not to use verbal constructions where three adjectives or verbs stand in a row.

What words should you use?
For many texts, visualizing words are great: imagine, remember, look, etc. Also, your work will be decorated with aphorisms.

Minimum digits

It is desirable that no more than one digit per paragraph, maximum two. Of course, this does not apply to profile articles. How to write good texts on accounting or algebra without statistical calculations and an abundance of numbers ?!

Difficult to simplify, sentences to reduce

If any complex phenomenon is described in complex words, you should try to fit the description into a capacious sentence – a phrase of four or five words.

In general, you should try to keep all sentences short. Excessively long verbal constructions are poorly perceived. Therefore, it is better to split one large sentence into a number of small ones. So the reader will focus on the essence of what has been written and not get lost in what he read.

Readability levels

Writers of informational and commercial texts should remember the rule of high readability. The shorter the word, the higher the readability. A long word is a word consisting of four or more syllabus.

The following parameters are used to detect readability:

up to 10% of long words – high readability;
from 10 to 30% – medium;
more than 30% – low.
Lists decorate
Most people read any lists very carefully. Texts with numbered and bulleted lists are even more attractive in appearance. Therefore, if some part of your text can be presented in the form of a list, take this opportunity.

Personal experience

Readers can only learn about your personal experience (not only positive but also negative)

Positive attitude

You can create an article or book in any mood. However, it is most correct to create a benevolent attitude and a smile. And write so that readers feel this smile! The article was prepared with the essay writer’s help.