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Social media advertising has come a long way in just a short period. When it was first launched in 2005, no one thought that it would hit $8.4 billion in 2015, just ten years later.
So, no matter what you are selling and who you are selling to, social media is one of the most excellent marketing tools to help grow your brand (and wallet) over time.
For now, you are maybe one of those who are still flipping their phones, scratching their heads, and saying, “What is social media marketing going to do for me? Do I really need it?”
Well, the answer is yes, you do. Here are the most compelling reasons why:
Social media networks can get a wide amount of user information over time, helping you target your audience in many ways.
This opened a lot of doors to advanced targeting options that boost your ad relevance to users giving a level of personalization that is not achievable via other advertising channels.
Here are some advanced targeting options:
One of the primary reasons why social media channels are highly efficient marketing tools is the kind of interaction you are given with your current customer base.
Once you read status updates and tweets, you will slowly grow insight on various user behaviors, and a glimpse of their daily lives such as:
When you understand your target audience more, you’re able to write better and more compelling content for them. This is why at Voy Media Facebook Advertising Company, we always begin our campaign by collecting audience insights that can help with our marketing and advertising efforts.
Over time, this leads to increased traffic to your site. It also helps you understand your customer’s pain points, boosts your conversions, and refine your strategies.
Social media can be one of the most powerful tools that you can use if you want to boost your brand awareness over time.
Other businesses dismiss this idea when building a brand. However, by doing so, they let their competitors take advantage. The good news is, boosting your brand on social media is not rocket science.
Here are a couple of tips that you can apply:
Remember that every effort that you make to boost your brand awareness in social media will significantly impact the overall growth of your business in the long run.
A lot of your prospects see social media platforms like Facebook, Twitter, and Instagram as they are. Social media networks and not as marketing platforms.
This can be quite challenging especially if you are just starting out with your social media marketing strategy. But a lot of businesses make the mistake of taking the hard sell approach.
They overwhelm their followers with new product launches, discount codes, and customer reviews. When they get only moderate traffic gains, then they immediately think that social media is not the right fit for their brand.
But here’s the thing: A lot of people do not want to feel as if they are being pitched to. Instead, they want engagement.
When you stop seeing social media as a place to pitch your products and find a way to connect with people at a much deeper and meaningful level, then that is when you will start transforming your brand.
You are entertaining, informing, and answering relevant questions. This helps create a bond with your customers over shared interests.
You are creating vital connections with influencers and industry leaders. You are providing excellent stories. You are not merely a brand. Instead, you are part of a larger community. Over time, this brings you a serious ROI.
When you follow the best practices on social media, you will get a lot of exposure. This kind of exposure brings in new leads, and these leads eventually become followers. Your followers then become your customers, and eventually loyal brand evangelists. It is a continuing cycle.
So there you have it. It is clear that social media marketing does have its advantages. So if you are still not maximizing it to its full potential, then it is high time to do so.
Just stay consistent with your efforts and the right social media strategy will help you improve your traffic, enhance your SEO, get better conversion rates, enhance your brand loyalty, and so much more.
There is no reason why you should not implement social media in your current marketing strategy. It is more cost-effective, too, so you have virtually nothing to lose. Your competitors are also likely on it, so do not let them get your customers!
The sooner you start, the better the profit and growth you will see in your business.
Kevin Urrutia is the founder of Voy Media, a Facebook Ads Agency based in New York. He helps businesses maximize the benefits of Facebook Advertising, leading to a dramatic improvement in sales while pushing down costs. Voy Media thoroughly studies each client and comes up with tailor-fit solutions to bring about the best results.
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Hello Kevin,
Customer experience has become a top priority for businesses. Social platforms like Instagram, Facebook and Twitter aren’t just for promotion but they can also be a way to connect with your customers.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.
Social channels evolve, constantly releasing new features and this rapidly changing environment can be intimidating for business owners.
Social platforms have successfully broken down barriers between companies and their customers. Eventually, thanks for exploring your amazing ideas with us.
With best wishes,
Amar Kumar