You’ve heard it everywhere from schoolteachers to marketing seminars for writing the perfect introduction. You have already heard, the first impression is the last (and best) impression. Unfortunately, when it comes to writing, this impression is made from the first paragraph, the drumroll of the introduction!
Regarding digital and content marketing, introductions do more than make a stellar first impression on your target audience; they also talk to Google and weave that SEO magic for good SERP rankings.
It becomes pretty important to nail your introductions between users and search engines. Of course, you could brave the waters of literary excellence and do it yourself; alternatively, you could also enlist the help of a content marketing agency to help you navigate! Keep reading to learn how to craft the perfect introduction for your content.
Introductions: What’s The Big Deal?
That is pretty much what it says on the tin: the introduction is the first thing anyone will read when they find your content. Similarly, it is also the first thing Google will look at when doing its ranking business. So, when people read an iffy introduction, they will leave, and this will smack your ratings down too.
The first paragraph of your article must be your introduction and should be well-written and thoroughly optimized for search engines.
A good introduction serves two purposes: one focusing on the user and one focusing on search engines. The Secrets to Writing Secrets to Writing the Perfect Introduction uses keywords organically and effectively while providing a compelling rundown of what the content in question will offer them. To create a clear introduction to your article, you can alternatively hire the services of a credible content marketing agency.
Ingredients For the Perfect Introduction
Your introduction should tell the reader what to expect, but not in a dull, robotic way. Instead, whip out your sparkling wit, a sense of humor, or something to shock your readers into paying attention. It would help if you had a hook to ensure that your readers start reading and keep reading – they should be curious and excited to learn more.
That said, you also have to make sure any expectations you set up in your introduction are met in the rest of the article. Nobody likes picking up a cookie, thinking it is a chocolate chip only to bite it and find it full of raisins. In other words, nobody likes bait-and-switch tactics! Write a compelling hook – but tell your readers exactly what you are offering them.
The Process
This isn’t a final assignment you’re turning in at college; you don’t have to wing it! However, if at any point you feel that you might be making a mistake or need help, you can get in touch with a content marketing agency to help you tread the dangerous waters of SEO.
- Make a Plan
Take the time to plan so you can hit that sweet spot between compelling writing for human users and search engine optimization. Think about whom you are writing for and how they might find themselves looking at your content. What are they looking for?
Suppose you know who is looking for you and why half the battle is already won. Then, you can figure out what to write about and how to do so!
Start With the Problem
Make it a point to outline what you’re doing for your reader: if you’re solving a problem, start with outlining it, so they know they’re in the right place.
- Relatability Is Your Friend
You’re not a textbook or a formal message; don’t be afraid to let your guard down and have a little fun with your writing! Address your readers in the second person directly (hello!) and make a joke or two if your topic calls for it. Let yourself and therefore your readers enjoy their stay with you.
- Get To The Point
Filler words are not your friends. So don’t waste time beating around the bush; get straight to the point of why you’re here!
The Upshot
Introductions are often the most difficult parts of the secrets to Writing the Perfect Introduction content creation: the blank page is a real doozy. While it can be tremendously rewarding to do it yourself, a content marketing agency like AdLift can help you find and hit that sweet spot between excellent writing for your users and perfect SEO!
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