2024 is here, and it will bring new changes. It will affect everything around us, including we conduct our online searches. With that being said, following, we are going to discuss the three main search engine optimization trends that will take off this year.

We have seen for almost more than 18 years, Google has been changing its algorithms and we know in the year 2024 Google is going to add some new features and even enhance the old algorithms. That is because the main motive of Google is to make life easier for normal people/users but thus making it difficult for people who do SEO (search engine optimization).

1. AI

Artificial Intelligence will leave its mark on how we carry on keyword research and rankings. It will pave the way for private demographic data. It can become ubiquitous in the current world, and yes there will be SEO experts who will focus on learning automation and machining learning to accommodate AI algorithms in their marketing efforts.

Most people will stick to Voice Search, and SEO experts will also have to adjust to it. Voice searches are different from normal queries, so yes it will change the keyword research process. When it comes to Virtual tech, its integration in SEO will take gear. So yes, 2024 won't bring any Sci-fi movies to life, but we expect AI will have a big impact this year. Ever Head of Google’s Rank Brain?

Introduced back in 2015, RankBrain is an algorithm learning AI system that processes the search queries to provide relevant search results for the user.

2. Voice Search and Amazon Search

Voice Search and Amazon Search will be among the major SEO trends in 2024. Around 56% of online searches are around products available on Amazon, not Google. This is a major shift, and Amazon Search won’t be neglected. It’s ridiculous to think, but Amazon could become the new Google.

Voice search will also have its mark in 2024. It will be popular among people who usually search for products and services. However, this change won't come without its fair share of challenges.

If you have a blog or website, and you need to stay on the job in the midst of these changes, then you need a reliable marketing agency. With that said, you better try an SEO Toronto company.

When people search online vocally, their queries are a bit different than what they would write. This is perhaps the most noticeable aspect of voice search. It will come along with long-tail keywords and marketers will face issues optimizing them. It may force people to create hub pages.

3. AR and VR

Augmented Reality and Virtual Reality will have their mark on Google’s Organic Search Algorithm. These are promising tech. In the future, they will take their toll on search engine marketing. Yes, people will market their content for both these in an organic way and paid.

2024 will not change anything completely, but there will be new ways to build links, engage users and generate leads through marketing. It may be the time when we start integrating video into our marketing strategies.

AR and VR content can replace infographics shortly.  Google is favoring mobile-friendly websites, as AR and VR are becoming mainstream, Google will supposedly update its algorithm to favour websites with mobile engagement or may introduce a search engine section that is only focused on AR and VR.