The digital age is well and truly upon us, which means various evolutions have had to take place. One of the most significant changes for business owners is how they advertise their products and services. Traditional advertising isn't as compelling as it used to be.

In the 21st century, you need a website to promote your business, and we don't just mean social media. Of course, social media presence is crucial, but a website is integral. The number of customers who make snap judgments on businesses solely based on their website aesthetic is ever-increasing. Companies need to keep up.

If you aren't the most tech-savvy of people, the expectation can seem intimidating. But as our friends at Bluelight marketing agency will tell you, web design services exist for this very reason. Looking the part is just one element. You also need to know why you're investing in an effective website. We've compiled some key reasons.

It's the Best Way to Find Customers

It should go without saying that building your clientele is essential to brand survival, but now it is more accurate than it has ever been. A prominent online presence will provide you with long-term returning customers in addition to a whole new audience.

This benefit comes before we even consider the importance of giving customers an easy way to contact you.

Some consumers are more hesitant than others. If they have a question but can find no way to secure an answer from you, they'll likely never go ahead with a purchase. A website puts you in the best position to respond to client queries.

81% of shoppers research products or services online before making a purchase. That's an enormous statistic, and if trends are to continue, that figure will only rise.

By not owning a website for your business, you are cutting yourself off from a significant amount of shoppers. It can eat into your profit revenues.

It Instantly Adds Credibility to Your Brand

75% of consumers claim to judge a brand's credibility from their website alone. What does that mean for businesses that have no website whatsoever? Well, nothing good.

Without a website, even in its most basic form, you are directly harming the reputation of your business.

It's no secret that the attention span of consumers is decreasing at an alarming rate. Since this shows no signs of changing, businesses must adapt to meet the needs of their customers.

You could have the best product or service in the world on offer, but if you aren't presenting it in a way consumers engage with, you aren't going to make sales.

More and More People Are Browsing Via Mobile

It seems like everyone has a smartphone these days. They aren't the unique commodity they once were. The desktop is far from dead, and devices such as tablets are increasing in popularity. But mobile phones are in a lane of their own.

52.64% of global online traffic access happens via a mobile device. With the constant innovations in the world of smartphones, this usage is only going to increase.

Owning a website for your business allows for full mobile accessibility. It can open you up to a whole new demographic.

Exposure is a huge part of promoting sales. Without a website, you're cutting off more than half of your potential client base.

The Takeaway

You don't need to be a genius coder to set up your own site. In fact, with the emergence of web development services, it's never been easier to take your business online. It could be a necessary step to take your brand to a whole new level.