X has increased the price of its Premium+ subscription plan to roughly $50 per month, just hours after the introduction of xAI’s latest AI model, Grok 3. This represents a major price increase for users who want to utilize the most recent version of Grok. Premium+ now costs $40 per month in the United States, with a yearly plan priced at $350.
This price increase comes just months after X upped the Premium+ plan to $22 monthly from $16 in December. With the current hike, customers are paying more than double the initial fee. The corporation also increased pricing for international users, with the UK going from £17 to £35 per month and European countries including France and Germany going from €21.00 to €38.

Limited Access to Grok 3 Features as Prices Rise

Despite the price increase, those who pay for the Premium+ plan will only have access to some of Grok 3’s features. Certain xAI functions, such as “deep search” and “reasoning,” are now available through a separate SuperGrok subscription via the Grok app.

Surprisingly, the prices on different pages of X appear uneven. During sign-up, one customer discovered that the monthly pricing was $39.83 ($477.95 yearly), but the final checkout page displayed a $40 per month option. While X’s support page claims the plan costs $50 per month, the sign-up page shows $48.40, and the checkout shows $40.

These differences emphasize the confusion around X’s new price structure, particularly because its Premium+ plan now provides limited access to Grok 3. xAI’s choice to keep certain capabilities unique to SuperGrok has raised concerns about the overall value of the Premium+ plan for those seeking access to the most advanced AI tools.

As X raises its pricing, it’s evident that the company’s priority is monetizing the features surrounding Grok 3, even if the price increases have many customers questioning the worth of the Premium+ subscription.

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