Airtel is officially shutting down its music streaming platform, Wynk Music, in the next few months. However, this shutdown will not result in job layoffs as Wynk employees will integrate them into Airtel’s core team. 

Airtel will be placing all former Wynk Music employees into the company’s core teams. This positive move by Airtel providing job security to its employees is a breath of fresh air in the current job layoff climate.  

Wynk Music is a music streaming service launched in 2014. The music streaming service is owned and operated by Airtel. It had a long ten-year run before Airtel decided to end the service. Wynk is a free music streaming service so it would be no surprise if the service was not profitable enough for Airtel. With Airtel’s intention to offer customers better streaming service offers, Wynk's demise was imminent.

Wynk Music: Airtel and Apple Partnership

This shutdown comes after Airtel partnered with Apple to bring Apple Music and Apple TV+ services to the table. With this partnership, Airtel will be offering its Airtell Xstream users access to Apple Music and Apple TV+. This exciting deal on Apple services will probably be open to its users later in the year. Current users of Airtel’s music streaming app will also be compensated in the form of Apple Music offers. 

This collaboration between the two companies is expected to benefit them both as Airtel will be offering exclusive Apple Music plans at a heavy discount as compared to the rates that Apple offers. Airtel will be the only telecommunication company offering such Apple service deals. It has also been reported that Airtel and Apple are collaborating to create a carrier bill. This will thus assist in Apple's monetization of OTT and streaming services.

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