After Brazil banned X, Tumblr surged in users and user activity across the platform. The site has reported more than a 222% increase in community growth and a 349% growth in users.
Since Brazil’s ban on X, Tumblr has witnessed a 30% increase in daily users. Thi sis a stark difference from the total 110,000 daily users that Tumblr was averaging before the ban. The 30% increase comes from Brazil just a few days before the ban.
New users are not simply coming to Tumblr to check out the site but also creating these accounts. Tumblr has further stated that blogs and new community joins have also seen an increase. However, Tumblr has not provided a metric for this specific claim. Users from Brazil who have joined communities have been reported to be 5 times higher than other countries.
Tumblr is following right behind Bluesky, who has also seen a high surge in new users after the ban of X in Brazil. Bluesky had reported more than 500,000 new users a mere two days after X’s ban.
Tumblr Surges in Users: More background on Tumblr and X’s ban in Brazil
X was recently banned in Brazil due to the company’s compliance to follow Brazil’s rules on disinformation. Elon Muska and Brazillian Supreme Court Justice Alexandre de Moraes famously got into a dispute after Musk refused to remove accounts deemed to spread political disinformation. X stood its ground but this did not sit well with Moraes and thus, he ordered the ban of X.
Users have also been discouraged from figuring out loopholes in accessing the platform. Those who are found to use a VPN to use X will be charged with a fine of up to $9000 a day.
On the other hand, Tumblr will be moving more than half a billion blogs over to WordPress. However, this will not affect anything on the surface as only the backend operations will be transferred to WordPress.
Suggested:
Tumblr Blogs Are Moving To WordPress.
Brazil X Ban Sees Massive Hike in Bluesky Users.
