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swsh: An App Created by GenZ For GenZ

swsh, a social media app launched in 2023, has undergone a whole new revamp. When the app debuted last year, it was...

swsh: An App Created by GenZ For GenZ

swsh, a social media app launched in 2023, has undergone a whole new revamp. When the app debuted last year, it was originally designed as a fun app where people can play pool games with each other. However, the app has recently decided to change its whole premise while maintaining the Gen Z essence.

The app first started as an ‘icebreaker’ game app that friends can play to connect, whether in person or virtually. Users could answer up to five questions about and along with their friends. Points and Superlatives are collected based on the amount of votes they earn. The co-founder and CEO of swsh, Alexandra Debow stated that the app’s polling system was powered by ChatGPT. Weilyn Chong is the other co-founder and she is also the COO, while Nathan Ahn serves as the company’s CTO.

Now fast forward to the current year, the company has diverted the app into a shared photo album app. Although there are plenty of apps that fit this description, the company’s Gen Z features could make it stand out from the crowd. For Instance, users will be able to filter and replace Solo cups and other alcoholic drinks. This is a useful tool, particularly for young people who want to keep that side of them hidden. Additionally, users can also hide specific pictures. For instance, users can send in requests to other people if the user appears to be in an intoxicated state or they’re somewhere they’re not supposed to be.

Image Credits: Screenshot Taken From swsh

swsh: More features of this app

Users can also find pictures of themselves from a collection of pictures with the help of the in-built AI facial recognition. Furthermore, the users can also choose if they want other people to view their images.

With the relaunch of swsh in February, the app also brought in a new tagging system that enabled users to allocate names to different faces which makes it easier to search. So when users don’t recall the name of a person from their college, they can just go through their saved tagged names.

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Image Credits: Screenshot Taken From swsh


Written by Yibeni Tungoe
Journalism & Mass Communication student at North Eastern Hill University.
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