Google has recently announced that Store Ratings in Search Results are being expanded to more countries including the United Kingdom, Canada, Australia, and India. Before this expansion, this tool was only limited to the United States.

This tool by Google helped merchants highlight customer reviews and feedback from the search results, which could bring in potential customers. The feature also gave great insight into different areas of the whole customer shopping experience. When users click on the store ratings in search results, they can view relevant information regarding various aspects such as the quality of the item, the company's return and exchange policies, customer service, and more. This empowers the customers to be informed about their purchasing choices.

Merchants who are interested in participating in store ratings can apply to a free Google Customer Review program. Another way to participate is by gathering reviews from other independent review sites. Supposedly, if a merchant is already participating in the other two ways, their results would be approved to appear along with a store rating. Merchants with concerns or questions can inquire with Google Search Central Community.

Store Ratings in Search Results: More on this Google tool

Store Ratings in Search Results also allows businesses to compete in a more effective manner in the online market space that they exist in. This global expansion will help not only the merchants but also the customers. With this tool, the customers are given more transparency by the merchant, enhancing the whole shopping experience. These kinds of features also aid in forming stronger customer trust. Google's expanding this feature to even more features is a testament to its cause to improve the online shopping experience.

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