The new Reddit Keyword Targeting features are a big game changer that lets advertisers reach target audiences more effectively. The platform is planning on revitalizing its advertising capabilities to improve performance and ad relevance.
Reddit rolled out this new feature which allows marketers to utilize specific keywords that target both the audience’s conversation placements and feeds. Previously before this update, keyword targeting was only limited to conversation placements. So with this new update, marketers will now be able to put their ads directly on Redditor’s conversations. This ensures that these ads reach more people especially when these ads are related to the content of the conversations.
Furthermore, when it comes to PPC advertisers, this targeted form of advertising will result in high chances of showing ads to those Redditors who may buy into these ads. Thus, Reddit gives advertisers the golden opportunity for ad placements.
Reddit Keyword Targeting: More on Keyword Targeting
Reddit has also introduced a new Dynamic Audience Expansion which works hand in hand with Reddit keyword targeting. This feature expands the audience without compromising brand relevance. Users who may potentially engage with the advertisers are identified by Reddit’s AI. The advertisers can put up the parameters initially which Reddit expands from that point on. Not only is it time effective, but it also allows advertisers to reach wider audiences on Reddit.
Reddit’s placement expansion is also another feature that advertisers should look after. This feature essentially figures out the best place to showcase the ads. The placement optimization ensures that ads will be placed in places that will drive high amounts of clicks and engagement.
Reddit’s AI Keyword Suggestion also helps advertisers find the newest and best keywords related to their ads. The keyword suggestions are based on trends and data current in the platform’s communities.
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Image Credits: Photo by Brett Jordan on Unplash
