X has announced the arrival of Radar, formally known as Insights. This new tool will help users with spotting trends right before they hit the mainstream, keeping people up to date with everything happening on X. 

X’s new tool is currently only available for Premium+ subscribers of the platform. It was a tool that was designed with Verified Organizations in mind as it helped those working in marketing to track different trends on topics on X. The users were able to type in certain keywords to check the analytics, trend activities and so on. With this new tool, users could also track the volume of conversation happening over time. It helps the marketers understand X’s trends as they are happening. Marketers can take these insights and find out when it is the best time for posting to reach target audiences. 

The social media giant has stated that this new tool will be out as an early version. Users can expect updates to come along the way. However, X has also stated that only select Premium+ subscribers will receive access to this tool. So it seems like those who have not received this tool may have to wait a bit longer. 

Radar: More on X’s new tool

Besides spotting trends on X, users can also stay informed on the competitors in their respective fields. They can track specific products or brands by utilising specific exclusions and keywords. They can also customise their search by filtering out the keywords, accounts, media types, and more. 

Although this tool was initially targeted towards marketers, people working in journalism, investigation or even content creators can use this tool. Those interested in simply internet gossip about influencers can also use Radar.

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