Profile Card: Instagram's Latest Feature Now Rolling Out

Instagram is introducing a new feature called Profile Card. This feature was previously available in a beta version for some select users.

This card has two sides, the front side showing basic information and the other featuring links and a QR code to the user’s profile. One of the sides details information pulled directly from the user’s profile, including the user’s profile picture, bio, or just about any links available on the user’s profile. Meanwhile, the other side with links and a QR code will direct others to the user’s profile. In addition, users can also customise their card’s background and the actual image on the card to whichever picture they think best represents them.

This new Instagram feature will be coming to all users worldwide. Users can also share their cards on platforms other than Instagram. This may pique the interest of other people and they may be intrigued enough to check out the user’s profile and follow them. This feature is particularly helpful for Instagram users who want to grow their network of connections. This feature seems to be geared towards Gen Z as the company confirmed that the feature was launched to help Gen Z market themselves. Since Gen Z uses their Instagram feed like a resume, the Profile Card could serve to act as a business card of sorts.

This feature acts like a business card as users can send their cards over to people while skipping over the steps of sending over their handles to people. Users can also share these cards with brands and collaborators. Through this new feature, users will even be able to make friends based on their interests.

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Image Credits: Photo by Lorenzi on Unsplash