Polaroid launches in India, officially entering a new market thanks to a partnership with Luxury Personified. The camera company will be marking its entry into the Indian market with a new lineup of instant cameras.

As Polaroid launches in India, the Vice President of Polaroid Asia-Pacific, Monica Tsang expressed her excitement with this new country expansion, calling the Indian market full of ‘creativity and innovation’. With this new entry, Indian photographers can join in on the fun of taking instant photos. 

Polaroid’s new lineup of instant cameras includes the Polaroid I-2, Polaroid Now Generation 2, Polaroid Go Generation 2, and the Polaroid Now Plus Generation 2. All of these cameras come with features like double exposure and autofocus. However, instant films for the photos will have to be purchased separately. The design of the cameras is also eco-friendly. These instant cameras will be available for purchase from various e-commerce websites in India, such as Amazon, Flipkart and more. Besides cameras, Polaroid will also be selling instant films, instant printers and accessories, including a bag, straps and album add-ons.

Polaroid Launches in India: More on the Polaroid Company

Polaroid cameras are very popular even with casual photographers. Firstly, Polaroid cameras look very vintage. The design of the camera itself is one of the reasons for its popularity. These cameras also bank on the nostalgia factor. People can take a picture and instantly get a physical print of the photo as a souvenir. It is also cool to experience a picture being developed right then and there. Plus, Polaroids are also pretty easy to use, even for a person who has never used a camera.

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