Instagram ought to be a platform for people like you to showcase their talent, interact with their followers, and build a business. Today, we're delivering upgrades to Reels to help you continue doing what you do best.

Discover the Latest Reels Trends

We have introduced a location just for you to get inspired by the newest trends because creators are continually looking for new content ideas. On Reels, you can see which songs are most popular. Find out how many times the music has been played, tap in to use it, or save the audio for later.

You may also see which topics and hashtags are most popular on Reels to get inspiration for your own work. For example, you might not have noticed that festival season is already popular. We've found that people are sharing their #coachella content even before the festival officially begins. These are the kinds of information that the new trends destination might make available to you.

Reel Editing Made Simpler.

We're making it easier to edit your reels on Instagram by merging video clips, audio files, stickers, and text on a single editing page. As a result, timing and visually matching the various segments of your reel to the relevant moments becomes easier. 

As we continue to invest in new, simpler, and easier ways to edit reels. Keep an eye out for even more exciting options in the future. This is available everywhere on mobile devices running iOS and Android.

Reels Insights has been updated

To help you better understand how your content is performing, we are improving Reels insights. With the addition of two new measures, total watch time and average watch time. It will now be easy to review your insights while immediately seeing your reels.

Total watch time is the sum of all viewing time for your reel, including any replaying time. The average amount of time spent watching your reel can be calculated by dividing the average watch time by the total number of plays.

Suggested:

Instagram is Experimenting With 10-minute Video Reels For Long-form Content.

Instagram is Developing a Function For Recording Audio Notes.