Napkin is an AI startup focusing on making the design process easier to create engaging and dynamic visual stories. Napkin has entered the ever-increasing market of generative AI but it has a few perks and features that make it stand out from its competitors.

Founded in 2021, Napkin empowers people to bring their ideas to life through its generative service. The startup's main customer base consists mainly of creatives, marketers, and other businesses that create content.

Napkin and What the Startup Delivers

Napkin was started in 2012 by co-founders, Jeromen Scholler and Pramod Sharma, to build an AI service that captures the 'essence of an idea'. The main objective of this Napkin is to reduce the laborious time taken in the design process, thus increasing overall productivity.

Users can provide text prompts or documents, presentations and any other text format and this helps the AI to generate relevant visuals based on the input provided. The generated visuals can also be edited which adds another layer of customisation. Users can adjust the colours, fonts and decorators. Users can also add or switch between icons.

The final image can be exported in various formats including .svg, .png and .pdf. Users can make visually appealing presentations and visuals for social media posts, blogs and documents.

Napkin is available for free but it has a few customisation limitations. However, users can also access the Pro plan for free for a limited time as the startup is in beta. For the best user experience, the desktop version has been recommended instead of the mobile version.

The AI startup based in Palto, California, United States, received $10 million in funding from investors such as CRV and Accel. Sharma has stated that the funds will be utilised for employing more graphic designers, and AI engineers. Funds will also be utilised to improve product development.

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