Yibeni Tungoe
Journalism & Mass Communication student at North Eastern Hill University.
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Mira, a startup launched by Sylvia Kang was started to help women understand more about their hormones and fertility. This innovative startup...
Image Credits: Screenshot taken from the website miracare
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Mira, a startup launched by Sylvia Kang was started to help women understand more about their hormones and fertility. This innovative startup acts as a hormone monitor utilising quantitative technology.
The company has launched a series of testing devices to check hormone levels for women. The device analyses the users’ urine to decipher the results. Mira then provides insightful inputs, helping women with timelines on the best time to get pregnant. It also lets the users know when and why they should enquire with a doctor.
A hormone tracker for women has changed the game in the healthcare industry as the field does not have much knowledge or resources to tackle the issue of female hormones. With more than 100,000 customers, the company has helped women construct fertility plans. It educates and informs women about their hormones.
The full Mira experience requires users to purchase At-Home Hormone Lab. The users will also have to download the official app which acts as a fertility and hormone tracker. Users will also receive personal recommendations from the app concerning how many “wands” they should use for each circle.
Customers who purchase the “At-Home Hormone Lab” from the company are given a tester and an app. There are three different types of kits at various price points. The cheapest one the Basic Kit costs $229 and it tracks the users’ LH and E3G hormones. It also predicts when ovulation is about to begin. The Max Kit contains both features from the Baisc Kit but this Kit confirms the period of ovulation accurately. The Max kit is priced at $264. Lastly, the Clarity Kit priced at $298 has all of the features from the other two tiers. In this kit, users can find out how soon or how far along they are from menopause. They can also evaluate the health of their fertility.
The company also has At-Home kits for men. With the Yo Male Fertility Sperm Test X 2, men will be able to test their sperm count and other parameters helpful when trying to get their partners pregnant.
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