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Made On YouTube 2024: Key Event Highlights

During the Made On YouTube event, YouTube announced several new features, from creation tools to community features. Google’s DeepMind’s VEO, an AI...

Made On YouTube: Key Event Highlights

During the Made On YouTube event, YouTube announced several new features, from creation tools to community features.

Google’s DeepMind’s VEO, an AI video generation model, will come to Dream Screen later in the year. Users can bring their ideas to life with beautiful video backgrounds. All creations by VEO will receive a SynthIS watermark. Other viewers will also see a label signifying that it was AI-generated. A new dubbing tool has also been unveiled at the Made On YouTube event. YouTube stated that creators will be able to generate translations for audio tracks for their videos in various languages.

YouTube is introducing a new look for the Inspiration Tab found in YouTube Studio. This will assist users will curating suggestions and transforming these suggestions into an actual project. Additionally, the platform will also be bringing a shortcut to take users directly to the Inspiration Tab.

Made On YouTube: Community Features Announced At The Event

The annual event also saw new features centred around building a community on the platform. Communities, a brand new space for creators to connect with their fans has also been unveiled. The Communities section serves as a space for the creators’ fans to interact with each other. Viewers can post their content on the creator’s Community. Furthermore, the newly introduced Hybe feature lets the creator’s fans support them in the form of ‘hype points’. The videos with the most amount of hype points will be shown on a leaderboard which increases the creator’s chances of being discovered by more people.

YouTube will also be revamping the Comments section in its Studio app into ‘Community’. Creators can utilise an AI-powered feature that suggests replies to comments. The suggested replies are also said to be tailored to the creator’s style.

New avenues to gain revenue have also been introduced. Viewers will be able to gift ‘Jewels’ and gifts to creators. The YouTube Shopping affiliate program will be expanded to more countries including Indonesia, Thailand and Vietnam.

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Written by Yibeni Tungoe
Journalism & Mass Communication student at North Eastern Hill University.
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