Google's Deepfake Battle: New Features To Combat Deepfakes

Google’s Deepfake battle is being combated through its newly rolled-out features. Deepfakes will now be easier to remove on a more extensive level.

Deepfakes have been a persistent problem and pose a threat to security and privacy. There are certain laws against the practice and spread of deepfakes. People can take action against the perpetrators behind the deepfakes, especially if these deepfakes are spreading false information and defaming the individual.

Although laws have been put in place, deepfakes still run rampant but there are no laws for searching them up on Google. However, with the updated Google Search algorithm, the tech giant aims to combat this issue.

Google’s Deepfake Battle – New Search Algorithm

The company’s new Search algorithm attempts to remove websites that host explicit Deepfakes from appearing on the Search results. Through this move, Google plans to decrease the amount of deepfakes, especially those that are explicit in nature or pornographic.

Furthermore, Google also plans to filter out Search results of an individual in the case that the individual’s explicit deepfakes are searched for. New articles and other similar content will be shown instead. The company has even stated that there has already been a 70% decrease in explicit deepfake search engine queries.

Before the updated Search algorithm, Google enabled users to request the removal of deepfake content. Once the request was approved, Google deleted the media as well as any other copies from the Search. The newly rolled-out strategy was based on this very request for removal. The speed of removal and effectiveness have also been improved.

Google is even demoting websites that host these explicit Deepfakes so such websites will either be removed or ranked much lower in the Search results. The company plans to further improve their deepfake detection abilities to ensure better privacy and security.

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