Fitbit Smartwatches Ended By Google

Google has announced the end of the Fitbit smartwatches, a move that was predicted ever since its gradual decline over the past few years.

The annual Made by Google event recently saw the release of the new Google Pixel Watch 3 smartwatch. The new Pixel watch release featured tons of the Fitbit’s best attributes including the smartwatch’s Daily Readiness Score. However, with the Pixel Watch 3’s launch came the confirmation that Google would not produce any new models of the Fitbit Sense; thus marking the end of the Fitbit line.

Fitbit Smartwatches: The Eventual Decline

The first ever Fitbit tracker came out as early as 2009 and the smartwatches were beloved by many. However, ever since Google’s full acquisition in 2021, Fitbit’s smartwatches have been put on the back burner by the parent company. The first-ever Pixel Watch was launched in 2022 and since then, Fitbit has released several smartwatches.

Certain decisions made by Google have also impacted Fitbit’s longevity. For instance, Google paywalled some features behind a subscription plan, especially access to the users’ full health data. This decision received fair criticism from Fitbit’s user base. Google has even stopped the leaderboard feature which allowed users to view step counts of their family and friends. As expected, this did not sit well with fans of the Fitbit smartwatches.

Google has not made any statements regarding how long support for the Fitbit models will last. The tech giant, however, is expected to integrate the Fitbit’s features into its own Pixel Watch series.

Fitbit was co-founded by Eric Friedman and James Park in 2007. The company focuses on producing wearable activity trackers and smartwatches. Since 2010, Fitbit has sold more than 136 million devices globally. In its glory days, the Fitbit smartwatch competed with companies like Xiaomi, Apple and Huawei.

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