Bing Generative Search was recently announced by Microsoft. This move comes a year after the company introduced LLM-powered Bing chat responses.

Bing's latest update comes with several new features including changes in the layout. Bing's new AI update also reviews thousands if not millions of sources to match the user's search query properly. It then creates a search result layout generated by AI to match the user's search query properly.

Bing Generative Search Features

Both generative AI and LLMs (Large Language Models) have been merged with the search result page to produce personalised responses to users' questions. Bing will generate a full AI search result page filled with detailed information. For instance, a user can search for "Bollywood Movies" and the search engine will provide the user with details of the movie genre such as its history and movie examples. Proper sources and links are provided to allow users to dig more into the specified topic.

Bing has stated that it has enhanced their system and procedures to increase Bing's accuracy. Furthermore, the Microsoft-owned company also plans to study how such generative usage affects website traffic for publishers.

The Bing Generative Search is currently being rolled out but the company expects to develop the search engine further to improve and create a more seamless experience for users.

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