Ever been deep into an article, game, or video, only to be rudely interrupted by an annoying ad? Christian Facey and Wilfrid Obeng felt the same pain and decided to change the game. They founded AudioMob to revolutionize ads in gaming, making the experience seamless for users without compromising sponsors’ reach.
Picture this: minimal user disruption, but sponsors still convey their message. It all started at a Christmas party where Christian and Wilfrid bonded over hip-hop, jazz, game design, and advertising. They saw the problem with current ad formats – constant video interruptions frustrate players and reduce game retention. AudioMob emerged as a solution, ensuring ads are effective without starting the customer journey with irritation.
AUDIOMOB Approach
Spotting a challenge, Christian Facey and Wilfrid Obeng saw that smaller game developers needed help to monetize their creations. Enter AudioMob, providing a 3-in-1 solution with seamless in-game audio ads. It fosters long-term relationships for advertisers, simplifies monetization for developers, and offers gamers an interruption-free experience.
This innovative approach is gaining traction, with clients reporting a whopping 2,000% boost in engagement compared to traditional banner ads. A standout case involves the University of West England in Bristol leveraging AudioMob’s in-game audio to connect with students and potential undergraduates fresh and compelling.
In the mobile audio realm, AudioMob sets new standards by blending innovation with customer feedback. Their focus on creating straightforward, user-friendly products positions them for significant growth. The future looks promising for AudioMob and its impact on the industry.
What’s the client experience?
AudioMob’s innovative approach is gaining momentum, with clients reporting a remarkable 2,000% increase in engagement compared to traditional banner ads. The team has swiftly expanded, growing from nine employees at the beginning of 2022 to over 35 by year-end, with plans to exceed 100 employees soon. The founders secured a spot on the prestigious Forbes 30 Under 30 list.
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