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After App: Dating App Addressing The Ghosting Phenomena

The After app is a new dating app on the block and this newly launched app could give closure to a lot...

After App: Dating App Addressing The Ghosting Phenomena

The After app is a new dating app on the block and this newly launched app could give closure to a lot of people that use dating apps. Katie Dissanayake, the founder of the app brainstormed the app after she spent ten years working in the dating app world.

After has called itself ‘unapologetically romantic’ and aims to tackle the superficiality of dating apps. The app is available on both Android and iOS. Users can use the free version of the app to access basic app functions. Dissanayake wanted After to tackle the issues that predominately exist in dating apps. So she came up with the idea of this app and its anti-ghosting feature that sets the app apart from all its competitors.

Ghosting is the act of leaving a relationship with a person by suddenly stopping all forms of communication. People who get ghosted are given no closure. They keep wondering why the other party left in the first place. With this app, the ghosting problem is being tackled. The app holds people accountable in a way.

After Dating App: Anti-Ghosting and other features in the app

When a person no longer replies, they are pushed to reply. When the person does not reply even after the app nudges them, the match finally expires. However, they are not off the chopping board yet. If the person who ghosted still wants to use After’s features, they will have to give a reason as to why they allowed the match to expire. The user will then choose a reason to state why they stopped replying. The app makes a considerate message and sends it to the person who is about to be ghosted.

This dating app also nudges people who have been matched yet do not talk to start a conversation with each other. In case, neither party sends a text, the app will then dismiss the match. The app also has a ‘local’ and ‘visitor’ badge whihc lets users know if they live in an area or they’re in town for a visit.

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Written by Yibeni Tungoe
Journalism & Mass Communication student at North Eastern Hill University.
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