Tushar Manhas
I am a Digital Marketing Expert and E-commerce business consultant. I have expertise in branding and formulating marketing strategies for businesses.
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“But, where do I start?” This is always the primary question when you begin something enormous. And that’s exactly what we have...
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“But, where do I start?” This is always the primary question when you begin something enormous. And that’s exactly what we have planned to answer in this post for the teachers who are planning to start tutoring online. When it comes to teaching online, teachers essentially have two alternatives – teach on a tutoring marketplace or build and launch their own marketplace.
The prevalence of conflicting views and opinions can leave a novice entrepreneur confused and overwhelmed. The problems get even more confounded when one is found lacking in the following areas:
As a result, it seems tempting to stick to the professionals i.e. teaching on tutoring marketplaces, and not testing the waters by yourself. However, it may not be a wise decision in the long run. There are a number of profit-sharing and lock-in considerations to factor in with other marketplaces which are significantly less with launching your own marketplace.
Since there are pros and cons to both options, it is important to understand the nuances of both tactics. The one that is best for you depends on your specific goals and circumstances as an online teacher. This guide will explain all the hidden gotchas of both the options out there so that you can choose the right medium for your online tutoring business.
The tutoring marketplace is a platform where tutoring service is provided by a number of different tutors which are managed by the platform owner. Examples include Preply, Cambly, etc. With such a platform, a tutor gets the following features:
Launching your own platform gives you the opportunity to sell on your own terms. It puts you on the front foot and offers you to price your live sessions freely, communicate with the students on the platform via email, cross-sell other sessions & webinars, and grow your brand exactly how you want it.
So, to decide the better option between the two for your business completely depends on what are your future business plans. Teaching on a tutoring marketplace may sound like an easier option to get your first sales done and validate your idea of becoming an online tutor.
However, if you intend to build a steady and viable source of income, launching your own marketplace is the way to go.
Launching your own marketplace requires ready-made online tutoring software in the first place. A ready-made customizable tutoring software will help you launch your tutoring platform with basic to advanced features in no time. Being highly scalable, this software can easily accommodate the growing requirements of the platform and business.
One such readymade online tutoring software is Yo!Coach that can be used to build platforms around online tutoring and consultation. This fully customizable software comes with a lifetime license without any recurring fees. Tutors can host unlimited group and one-to-one live sessions on the platforms powered by Yo!Coach.
This GDPR compliant software also takes into consideration the security and privacy of its users. The software has a wide range of features that make it compatible to cater to varied use cases in the online learning landscape. The interactive features and state-of-the-art integrations in the software deliver a whole new online learning experience.
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