Written by Cynthia Young
Jun 6, 2023 ·
4 min read
Image Credits: pixabay
Artificial Intelligence has been a part of our lives for some time now, but it has been gaining even more attention in recent years. In the digital marketing sphere, AI writing tools quickly became popular thanks to their ability to simplify and speed up processes.
Obviously, it will be beneficial for you to start using various AI-powered tools to become a better marketer and make your job easier. Hence, here’s how to use AI writing tools to boost your content creation efficiency.
AI tools are apps and programs that use AI technologies to perform different tasks. For example, tools for automating email marketing campaigns, tools for proofreading and checking grammar, and tools for paraphrasing among others. Some AI writing tools can even generate texts from scratch (though they can’t completely substitute human writers).
There are many reasons why you should start using AI tools. They can help you save time, improve your ROI, and increase leads and conversions. AI tools can also make more accurate predictions and give you more insights into your marketing campaigns that will help you make better decisions. Overall, if you use AI tools correctly, you could get your marketing to a new level that will help you stand out from the crowd and rise above your competition.
What’s great about AI tools is that there is a lot of variety among them so you can find tools to do almost any tasks related to content creation and digital marketing. The downside is that many of these tools are not smart enough to perform complex tasks or produce good results with simple tasks. Don’t use these tools as the ultimate solution – use them to make your job easier and create better content:
Launched last year in November, ChatGPT instantly gained a lot of attention. The tool is by far one of the most if not the most powerful text generation app currently available. Moreover, the developers behind ChatGPT are working hard to upgrade the tool as often as possible so that every new version can create even better texts than before. You can try ChatGPT for free or get the paid version with more capabilities.
Using ChatGPT is quite easy. All you need to do is input your prompt and get a text generated according to. Keep in mind that you might have to alter or edit your request a few times to get a more accurately generated text. Most writers also prefer to edit the generated texts to adjust them more to their personal needs and specific marketing campaigns as well as to correct any linguistic mistakes.
Like ChatGPT, Copy.ai is a fairly well-known text generation tool. It uses the GPT-3 language prediction model which is considered to be the most advanced model of its kind. In other words, Copy.ai (as well as the following three AI tools) is the most accurate and powerful text generation tool at the moment. You can use the free version of Copy.ai though it has limited features, and if you like it, you can then purchase the paid version.
Besides generating texts from scratch, the app also has a number of other features that will help you write and edit your texts more effectively. You can create blog posts, landing pages, social media posts, ad copy, emails, and more by using over 90 different features and templates offered by Copy.ai. The generated content usually doesn’t require much editing so you can be sure that the tool will help you reduce the amount of time you spend on content creation for your marketing campaigns.
In case you want to focus on short-form content creation, then Rytr is likely the best tool for you. This program can help you create social media posts, emails, product descriptions, PPC ad copy, and more. There is a free plan that you can try to get a feel for the way the tool works and then purchase the paid version if you like it. Here are some of the best features included in Rytr:
Formerly known as Jarvis, Jasper is an AI tool with a wide range of features all offered in a single workspace. The tool is loved by SaaS businesses through all kinds of marketers will be interested in using the app to create different types of content and copy. Though the pricing for the tool is on the more expensive side, it is definitely worth it considering just how many features you get.
You will get access to over 50 templates for content creation ranging from blog posts to recipe articles to e-books to video scripts. You can integrate Jasper with SurferSEO to be able to optimize your content for search engines. Like many similar text generation tools, Jasper can be used to create content in bulk as well as to rework old content into new texts. Likewise, you can use it to summarize long content into summaries and conclusions.
One more AI text generation tool you can try is Writesonic. It works with different content types, offers various SEO features, and supports multiple languages. Writesonic is quite user-friendly and comes at an affordable price making it stand out from the crowd. That being said, you might spend more time editing the generated texts because this tool is not quite on par with its competitors.
If you don’t have time to work on your content yourself, you may want to hire professional writers from the writing company Write My Essays. This way, you will be using AI tools to help you with content creation while working with human writers and editors who can further help you with your texts.
You’ve probably heard of Grammarly one way or another. This grammar checker is by far the most well-known program for proofreading and editing texts of all types. It is incredibly accurate which makes it popular among students, educators, professionals, and anyone who wants to proofread their texts. For digital marketers, Grammarly is a useful tool for editing content faster and with more attention to detail.
Grammarly is free to use though it does have a paid premium version with additional functionality. Nevertheless, even the free features are enough to proofread your text successfully. You can choose different characteristics for your text (e.g. formality level, English type) and then get suggestions for the mistakes you made. Be careful because the tool still makes mistakes of its own sometimes (i.e. suggests corrections when there is no mistake in the first place), but overall, it is fairly accurate in its analysis.
Last but not least, you can use Hemingway Editor for further editing your texts. Unlike Grammarly, Hemingway Editor doesn’t focus on linguistic mistakes such as issues with grammar, spelling, or punctuation. Instead, this tool aims to improve the readability of your text by working on its flow and comprehension. Interestingly, its name comes from Ernest Hemingway who was known for a style of writing that was easy and enjoyable to read.
So, how does the tool work? After you input your text into Hemingway Editor, the program will highlight passive voice, adverbs, complex phrases, and hard-to-read sentences. You will then need to remove or edit these parts of your text to make it more readable. You can check the readability level of your text by viewing the grade the tool gives it. This indicates how much education the reader should have to be able to understand your text.
All in all, AI writing tools may not be extremely powerful just yet, but they are definitely already changing the digital marketing industry – and will continue to do so. Use the tools from this list to become a better digital marketer and create content with more efficiency.
Cynthia Young is an academic writer with a wondrous love for marketing. She starts her day by reading her favorite magazine and ends up writing her own.
