How to Get to the Top of Google Search Results?

Every businessman strives to get to the TOP of Google because this provides the site with popularity and an influx of visitors, which means more profit. But no matter how bitter it is to realize this, it is almost impossible for this SS (search system) to hold on to the leading position, because Google changes its “favorites” quite often.

High website traffic is the key to stable income and the success of the company. To do this, you need to bring the resource to the top search results. The task is not the easiest. There may be obstacles that will make progress impossible. Let’s talk about how you can get to the top of search pages.

For your site to get on TOP of Google search results, you need to do several actions: carry out internal optimization, use the features of the site map, conduct external optimization, use free traffic sources from Google Search, and set up the server side of the site.

1. Concentrate on long-tail keywords

All SEO experts say that articles should not be oversaturated with keywords. This is true. But there is an important clarification. The advice is about not using keys in a direct entry. Phrases can be combined, diluted with other words, etc.

It is better to use several tools for this task:

• Ahrefs

The service has a free keyword generator that provides a limited set of data.

• Serpstat

Another cool tool that we talk about regularly and with pleasure.

• Keywordtool.io

A tool for selecting keys for Google, YouTube, Amazon Twitter, and other services.

This list can be supplemented, but even for three sources, you will get very broad semantics, which will speed up the promotion of pages and the site as a whole in Google search results.

Choosing the right keywords for top of Google will allow you to promote your resource, and make it interesting for potential customers. It is important to understand that these words should be selected by the main number of queries.

2. Produce high-calibre content regularly

Original, unique, interesting, and useful content is a great chance to quickly get to the top. Duplicate content or stolen content, even if it is well optimized, will not give the same effect as its original content. In addition, even the most original content needs to be updated over time to avoid site irrelevance. Such updates are encouraged by Google.

High-quality content from the point of view of modern SEO is content that fully and reliably answers the user’s request, while it is well structured, well-written, and contains key queries and other thematic words. The latter is important so that search algorithms can more accurately determine what is being discussed on each page of the site. The more users find your content useful (that is, they read it, come back, and possibly bookmark articles), the better search engines will rank it.

3. Generate authoritative backlinks

Backlinks are important for organic search rankings. A link pointing to a particular page is used for voting, recommendation, and influence. And it helps Google evaluate how popular, authoritative, useful, and relevant a content page is.

For example, if hundreds of relevant and trusted websites link to your latest blog post, then it is considered special. Such resources receive higher ratings. Pages with high search engine rankings usually include many backlinks.

External links from the point of view of search engines, this is another confirmation that the site is useful after all, even some third parties link to it. At the same time, it is important to understand that ten years ago the purchase of almost any links had a positive effect on the ranking of the site, today, with the complication and development of the calculation formula, not all links work in plus.

In other words, Google perfectly distinguishes real high-quality links from “junk” ones, and the site is simply pessimistic about using the latter. But this is not a reason to refuse links in principle you just need to correctly think over where, how often, and in what form to place them.

4. Consistently update content

Search algorithms value sites where information is constantly being expanded and updated. The more often high-quality and relevant content appears on the site, the higher its chances will be. Updates can be new pages, news feed updates, and article updates supplementing them with up-to-date information, and processing product cards.

There are sites whose new content gets into the search very quickly. These include large popular resources with frequently updated information, for example, media sites.

The more different users find your site useful and the more detailed your service/product is, the higher its ranking in general. That is why it is almost impossible to fully promote landings and promo pages. They are “sharpened” for just one request, and for effective promotion, hundreds of pages are needed to create data for different requests.

Moreover, each of these pages must meet the expectations of visitors and carry relevant information/offers for these specific visitors, that is, be of high quality in terms of content and functionality.

5. Track crucial metrics

Users behave differently on different sites. How long they stay on the site, how many pages they visit, what actions they take, and how often they return and share the content of the site all are called behavioural factors.

There are also external behavioral factors: for example, if a person’s search for a query ends on your site, search engines will note that it was you who found comprehensive information on a topic of interest to him. This is one of the most important indicators.

Site loading speed is also an important indicator for ranking since most users are not ready to wait for a site to load for more than 2-3 seconds. And search engines are interested in showing the user sites that meet their expectations, including in terms of download speed.

Therefore, a reliable engine, a well-thought-out logical structure, competent code, and the absence of unnecessary scripts are so important for the site. The high loading speed of the site directly affects both the bounce rate and the conversion of the site.

Conclusion

SEO is still a slow process. And it still pays off. But to know how to get your website on top of Google search, you need a copywriter with expertise in the subject, the correct statement of the terms of reference, and a lot of patience. Only in this way will you create content that will generate online links and traffic.

Getting to the top of Google or even just improving your rankings is very doable, even for small businesses. It takes work and time, but it’s one of the most important things you can do for your business. By knowing where and how to make adjustments, you can make your business the way it deserves to be.