Google Docs is the go-to tool if you want your files to be accessible and editable online. Even if you’re the only one to access them, it’s convenient to edit files online. No need to install Microsoft Office or similar software beforehand. Doing market research, writing articles, or managing orders? Whatever it is you do, Google Docs and Google Sheets are game-changers. And it gets only better if you install some google docs add-ons on top.

Installing add-ons is as simple as pie

Once you’ve opened up a new document, head over to the navigation menu, and open Add-ons. There are so many of them to choose from that it would be impossible to cover every single one in this article. But digital marketers, in particular, can benefit from using the following add-ons.

1. AdStage

Paid ads are the bread and butter of the traffic generation Period. And as every savvy digital marketer knows, you need to get some traffic to your offer before you can expect to sell anything. It doesn’t matter whether Google or Facebook ads happen to be your cup of tea. 

Analyzing the performance of your ads is a way to tell whether your marketing campaigns are successful or not. Having a second look at your ads and their performance is the only way to tweak them and improve them. Once installed, AdStage transforms the environment into a neat reporting tool. It will display all the statistics you need to make these changes.
Note: This item is not available

2. AYLIEN Text Analysis

If you want to excel at selling, you need to understand your audience. And AYLIEN Text Analysis add-on is here to help you do just that. It helps you to pick up on the trends that you can use as a basis for your next digital marketing campaign. 

Want to know how it is possible? Natural language processing and machine learning are the answers you’re looking for. The technology scans Twitter and Facebook posts, documents, and so forth. It also checks whether the comments on a specific keyword (could be your brand name) are positive or negative. That makes it an invaluable reputation management tool.

3. Twitter Archiver

The most talented digital marketers realize Twitter is a valuable market research tool. By searching for hashtags, as this particular add-on allows you to do, you can analyze different topics, trends, and brand mentions of your brand. Whatever keyword you’re interested in, you can snap it up by using this tool. It’s also possible to gather info about a particular user, including details about followers, location, and so on.

4. Mapping Sheets

Fancy working with Google Maps and marking out the areas of interest for your business or partners? Then Mapping Sheets is what you should install. In case you’re wondering how one would put this tool to good use for marketing purposes, there’s a simple example. Let’s say you analyze your target demographics and have trouble visualizing their locations. Mapping Sheets layout this type of information in a graphical manner. So, you can laser-focus your marketing efforts into a particular area. Your creativity is the only thing that’s stopping you from using this tool in any way you like.

5. AutoMagic

Working with a high amount of traffic? It’s a first-world problem, no doubt. Nonetheless, a way to analyze it is what you’re going to need at a certain point. Although an official Google Analytics add-on is available for the purpose, AutoMagic gets the job done much better. Avoiding sample data by sending requests to Google Analytics is one of its strongest points.
Note: Automagic has been discontinued

6. Supermetrics

Analytics is an essential part of any good digital marketing campaign. But pulling data from many sources is a big time-consuming hassle. The developers of Supermetrics recognized the problem and developed a solution that takes reporting to a whole new level. By using this add-on, you no longer need to open so many tools to extract data from them. Plus, it’s quite a comprehensive tool. You can integrate Supermetrics with Facebook Ads, Instagram, MailChimp, Google Analytics, Bing Ads, Twitter Ads, and more.

7. Yet Another Mail Merge

Yet Another Mail Merge happens to be one of the most popular add-ons among digital marketers, as is evident from its 1.4M+ users. This add-on can become your go-to tool for email marketing needs too.

Although you can create your own templates, there are plenty of downloadable ones you can use as well. Yet Another Mail Merge offers everything you may need to create and schedule the most powerful email marketing campaigns. And since optimizing your campaigns is the key to success, this add-on enables tracking vital statistics like open rates within Google Sheets.

8. AppSheet

If you thought that it’s impossible to create a custom mobile app by using nothing more than GoogleSheets, think again. AppSheet is the solution that makes it all possible. Your imagination is the only thing that’s stopping you from putting this add-on to good use. For instance, a project management app could transform your business to the next level. Or maybe you need to create a team tracking app but lack the coding knowledge necessary to make it all happen? AppSheet is the answer to your hurdles.

9. Google Analytics

Last but not least, we have Google Analytics. It’s one of the essential tools in every internet marketer’s arsenal. Without it, analyzing web traffic would be a much tougher job. Of course, you can always head over to the main dashboard. But often it has more than enough information available. It’s easy to get overwhelmed and without a clue where to begin. But if you combine it with Google Sheets, you choose what to display and what to not. In other words, you determine what the most relevant metrics for you and your team are. Another neat feature of this particular add-on is the possibility to make reports that update themselves in real-time.

A word of caution

Many of Google Docs add-ons need complete access to your cloud-hosted files to be functional. In case you use the same Google account to store sensitive data online, encrypt the crucial files beforehand. 

There are many ways to do this, NordLocker being one of the easier-to-use solutions. With encryption, you won’t have to worry about jeopardizing the security of your sensitive data. No matter what permissions the add-ons might ask for.

Conclusion

Google Docs and Google Sheets offer functionality and features that it’s almost hard to believe that you can access them for free. You can find the best add-ons for digital marketers on this list. But don’t forget that many new add-ons come to the marketplace all the time. So, your options will grow in numbers as time runs its course. Make sure to check the Google store from time to time, and you will discover plenty of ways to track and measure the results of your campaigns, improve productivity, and a lot more.