Robin Khokhar
Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.
New businesses that have gained an edge over their competitors are cognizant of the fact that lengthy FAQ pages and manuals are...
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New businesses that have gained an edge over their competitors are cognizant of the fact that lengthy FAQ pages and manuals are no longer effective. As the human attention span continues to dwindle, companies are capitalizing on the potential of explainer videos in order to reach out to increasingly impatient market. Remember Dropbox? During its startup phase, the file hosting service, Dropbox used an explainer video to market their product value. The video strategy yielded 10 million new customers that translated into about $48 million extra in revenue. Marketers have started to look at explainer videos as one of the 21st century’s finest sales machine. The past decade online has witnessed a massive transition from word-based communication to a more visually oriented style of dissemination, so it comes as no surprise that this cultural shift is now prevalent in the marketing strategies of startups and companies looking to make a name for themselves. However, as is the case with any art form, to master the craft of the explainer video is no child’s play.
Explainer videos have been proven to boost sales and conversion rates by upwards of 80%, and they also help build the trust new customers need before purchasing your product. Moreover, these videos contribute heavily to your company’s presence online, as more time spent on your website will boost your company’s search engine rankings.
The trade-off is ridiculously in your favor, as these videos cost hardly anything in comparison to the returns they could bring you.
After countless renditions of trial and error, the pundits of the explainer video game deciphered that the golden number is 90 seconds. Any video less than 90 seconds runs the risk of missing out on details and selling its product short. Any video longer than 90 seconds is likely to be closed by the viewer before completion. Studies have gone to show that longer videos may sometimes leave their viewers disgruntled and even more disinterested in a company’s product than before watching the video.
That being said, different timings serve different purposes and it is not the case that only the videos that clock 90 seconds are effective. For a brand new company looking to generate awareness, 30-45 seconds is ideal. Such videos will mostly be watched all the way through; a budding company should consider this type of a video a platform for a first impression.
As it is, making a lengthy video as a new brand is prone to irk a viewer who has never heard of you before. Amp up the limit to 60 seconds and now you have enough time to tell your viewers a story, a narrative that captures the role your company is hoping to fulfill. 90-120 seconds means that you have just the right amount of time to create awareness, form a narrative, and to forge your brand in the psyche of the viewer.
This means that videos will start playing while a user is mindlessly scrolling through their feed - who knows what they will stop and look at? As a company, this means that they are ensuring your explainer videos feature on websites like Facebook (that enable the autoplay feature) is imperative.
It wouldn’t hurt to have the explainer video on your company’s website autoplay as well; if the customer is already on your website then it’s safe to say that you’ve already grabbed their interest.
Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.
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Hi Robin, great post! Social media is one of the best and free ways to get traction for your explainer videos. Make sure that you share it on all relevant platforms with a nice CTA. Keep up the good work!
This blog is very informative. Thank you for sharing this, I loved how you explained important ideas of the explainer video, it’s very helpful.
I like your advice about minimalism and keeping things simple. I believe that animated explainer videos are great for businesses. If I were to own a business, I would make sure to work with a company that could create a straightforward video.
Explainer videos have done wonders for our clients if you keep them simple and short as Robin suggests. you are on the way to winning.
Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.Explainer video recordings are a medium through which the utility of benefit, current item, administration and so on can be clarified effortlessly and in a short way.
Thanks a lot to admin to share such a interesting tips!!
Hi, Robin! Thanks for the tips! Explainer videos are quite interesting! And it will be a great start to lead generation if done right. There’s a number of possibilities to do it. Here is a great example of a process they could follow to start their video marketing strategy today.
hi robin such a nice post and great way to start my youtube videos thanks for sharing
Hi Robin,
I blogged about explainer videos. I don’t remember which one. It was a free tool. Animoto maybe? Lumen 5? I don’t recall. I don’t see how I can make money with the video. I haven’t made anything with my YouTube videos. Thanks anyway for the encouragement that it’s possible.
Janice
Hi Janice,
I am glad that you were able to get encouraged through my post.
Thanks for the kind words.
Hiii nice blog tips. Thanks for sharing.