Written by Nick Brown
Feb 10, 2022 ·
4 min read
The web design world is full of myths that imply that this is the easiest industry in the world. However, as a new web designer, you’ll have to follow certain rules and break through the myths to build a name for yourself in the industry. Building websites is tough work, and domain names are just part of it. In this article, we’ll cover the most common myths surrounding them.
While it seems like a good idea to have a unified front between your social media accounts and your domain name, this can easily backfire in the future. The value of businesses on social media isn’t related to the value of their domain names and solely depends on your social media strategy.
Even if your domain name holds a lot of value to you, it doesn’t have to mean anything to your competitors and they can still use it for their own marketing strategies, without knowing your business even exists.
As well as that, giving a third-party website so much power over your domain name and brand identity can have horrible consequences in the long run. Some social media networks that are so popular today may not be so in a few years, and you don’t need your business associated with a failing network.
It’s often the consensus that you can do just as well with .biz, .net, or .jp domains. While there s nothing inherently wrong with these domains, they do send the message to your audience that you are very late to the party.
This sends the message to your audience that you aren’t very original and have taken a while to catch up to the competition. It can also lead them to see you as lesser than other businesses with the same name but different domains.
As well as that, you should consider what kind of business you’re registering for. For non-profit organizations, .org can work just as well .com. In the same sense, if you’re targeting developers, you can end your name in .io.
For commercial purposes and brand building, .com is still the most useful option. If the name you’ve chosen for your business is already taken for the .com version, it’s better to change the name of the business so that you can register it under a free .com domain.
For this reason, it’s always better to research domain names first before you register your business and its name officially. It helps you avoid a headache and ensures you’re not making a mistake.
You can search far and wide for the perfect domain name for every project you do, but the chances are high that it doesn’t actually exist. People do this mainly because they believe that domain names have inherent value, which is simply untrue.
Instead, they acquire value over time, so any domain name can become perfect over time if you know how to tweak your digital strategy and have some luck. For example, Google is one of the most valued domains out there today, but it had nothing to offer when the internet was just getting started. No one would think to buy it because the word wasn’t related to searches at that time.
Instead, people went for names such as find.com or look.com. Despite not having much value in the beginning, google became one of the best-known domains of all time because of a good marketing strategy, strong branding, and time.
Who’s to say that your business can’t be the same if you play your cards right?
People often believe that the domain name belongs absolutely to them when they register it. In truth, no one really owns the domain name. This is why annual fees are necessary you are simply renting the name for the time being.
When you pay to register, you’re paying to an entity that still owns the name, under the agreement that you get to use it for your business.
People who claim that the domain name is the most important part of your business don’t actually know what domain names are. The necessary part is the IP address, the name is just an alias that’s more easily read by humans.
We’re able to understand and read words and connect the dots much better than we’re able to do the same things with numbers. A domain name helps bridge the gap between numbers and makes your business more recognizable.
In this sense, it is definitely useful and most businesses should have it. However, before you jump into action, think about the intended audience and purpose of the new website. In some cases, having just a sub-domain or a registered IP address will do.
In any case, don’t be one of those people who buys the domain name first and never develops it. Some people keep repeating this process, too, meaning that they end up with a bunch of names they have to pay for without reaping any of the benefits.
One very prevalent myth is that the domain name for every new business should contain keywords. When registering for a new domain name, it means either the strategy or the business is new. In either case, keyword research has been conducted, but since the site isn’t live yet, you don’t know the exact keywords yet.
Whether it comes to good local SEO or SEO in general, what you need to know is that keywords change. An ongoing comprehensive strategy when it comes to local SEO is just as important as your general strategy for this reason.
For the same reason, you shouldn’t include keywords in your domain name. You might be pretty confident about them now, but you never know how they can change. As well as that, you have to take into account how your customers view your brand. Research has shown that they tend to dislike brands with keywords in the domain name, as it makes it look like a generic and discounted option.
Your domain name is part of your brand, so to build a strong and recognizable one, you have to be more original and aware of how your customers see you. Of course, there are benefits to putting keywords in the name, but they’re minimal and won’t do much for your business in the long run.
While it may seem like premium domains are better than normal ones simply because they have that adjective in front of them, they actually aren’t. The main reason people think the premium is better is that they hope to get a bigger resale fee.
This is called domain squatting, and the process consists of people registering for different domains in bulk, hoping they can sell them to others for a greater value. Basically, you would be spending a lot of money that would benefit you more in your actual marketing strategy for something that doesn’t hold much value.
On top of that, these domains usually have a history with search engines and other legacy issues, meaning that it would make it harder to remove penalties and rank higher. In other words, by not going for the premium you pay a lot less and get a squeaky clean domain that won’t cause issues with Google.
As you can see, there are a lot of myths surrounding domain names. All of them can be researched and broken so you don’t have to worry about doing the wrong thing. It’s not easy breaking through the web design industry, but with proper research and dedication, you can definitely do it. The first step is getting the right domain name and we’re confident you’ve got that part covered.
Suggested:
Domain Name Generator tools to find a Perfect Domain for your website.
Making money by buying and selling Domain Names while sitting at home.
Nick Brown is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business, and marketing resource.
