Today's players in any industries are operating on an ever-evolving digital playing field, and thriving in such an exciting market means not knowing your audience and customers well, but utilizing the tools at your disposal to leverage your company's strong points while improving your weak spots at the same time. This seems tricky for any company, as you also have to make sure you make enough profits to survive. However, you don't always have to do it alone, as you can rely on a digital marketing agency to ensure word of your company is spread out there while your branding gets stronger at the same time. Thing is, how do you know if a digital marketing agency is right for you?

First, A Look At Numbers

The Right Digital Marketing Agency Is...

Capable Of Working With Or Without Constraints

• Observe how they do their pitches, and especially more so if you ask to do a pitch with a specific idea in mind. Companies can operate differently when they’re asked to do pitches when they are given full creative freedom and when they’re given "constraints" (e.g., if they need to include certain concepts).
• The right digital marketing agency for you is a group that is capable of operating on both fronts, as you’ll inevitably start exploring ideas both internal and external to the company's core philosophy.

Open To Different Campaign Strategies, Tactics

• When pitching, your ideal digital marketing agency should possess the capability of tapping into these technologies in order to improve your campaigns. You may choose not to follow these trends, but they must demonstrate a capacity to know and research about these things.
• How receptible are they to current trends, and how do they perceive them? Ask them about current trends especially in digital marketing and ask their current take on it. Are their claims backed by research, or perhaps by campaigns they've already done?
• Try checking previous works they've done with other companies, and if they were actually able to create campaigns that are worthwhile for both their previous employers and their own target niche.

Aligned With Your Philosophy

• Try to engage in small talk with members of the company and not just the higher-ups, if possible. Check on how employees and employers are treating each other, and if this is something you can rely on during the entire campaign process.
• This doesn't necessarily mean get into the nitty-gritty of company affairs, but rather have a good grasp of how the company treats projects as a whole, both internally and externally. How do they deal with pressure? How do they work when creating a campaign with your specific wishes in mind? How are they if you let them work on their own?

The Takeaway: The Choice Is Yours