Upma Singh
Upma is Seo Executive at JoomDev. She loves to convert her ideas into reality by developing products to make your online business successful with her WordPress.
Are you looking for ways to incorporate how-to pages into your WordPress website? Then you have landed in the right place! While...
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Are you looking for ways to incorporate how-to pages into your WordPress website? Then you have landed in the right place!
While competing in the same niche, it is hard to grab visitors' attention on the search result pages. And how-to pages do that for you. These pages carry all the useful information in a very concise manner and engage the reader throughout the blog.
Now, there are two ways to create a how-to page: manually or using Schema markup plugins. You can opt for any method. However, the schema markup plugin gives it a competitive edge over the manual way.
Using schema, you can add attributes like name, image, duration, star rating, description, time duration, and more to your how-to blog. Moreover, it also boosts your SEO by letting search engines better understand your content. This way, when a visitor's eye falls on it, it immediately increases the likelihood of clicking that page. Thus, driving more traffic to your site will fulfill its purpose.
And this is just the beginning.
In this article, we will outline the key benefits of an SEO-optimised WordPress schema markup plugin and later show you how to create effective how-to pages easily using the schema markup plugin.
So without further ado, let's get started!
Firstly, it is important to understand that every page of your website serves a different purpose. For example, the contact page allows customers to contact you; the home page provides a brief overview of your site; the FAQ page answers frequently asked questions; and the how-to page is dedicated to providing a detailed overview of any topic.
So, if it is built creatively and thoughtfully, there is a good chance that it will direct readers to your other blogs or even lead them to purchase your services. So, don't let this opportunity go out of your hands and consider the following aspects while creating the how-to page:
So, now that you know the factors you need to consider when creating a how-to schema page, let's jump into an overview of schema markup and how you can implement it in how-to pages.
Schema markup, or structured data, is a code that is easily understood by search engines, which results in rich snippets in the search engine results.
What does that mean?
This means that search engines interpret website data differently than humans do. What we see as the sentences are displayed in the form of an entity-relation graph on major search engines like Google, Bing, and others.
This allows them to navigate your website's information, gain a better understanding of it, and connect the dots. Thus, resulting in rich snippets of information in SERPs and improving the CTR of your webpage.
Following are the summarised benefits of using the schema markup language on your website:
Schema.org, a website that lets you embed schemas, offers more than 797 types of schemas and 1453 schema properties. You can incorporate the concept into your website as per the concept.
For beginners or non-coders, it might seem puzzling and overwhelming. So, let us brief it in more simple terms.
The entire schema hierarchy consists of two terms: type and attribute. Each type has several attributes or a certain set of predefined properties that further describe the content of your page.
The screenshot below shows an example of a how-to schema type with the related attributes that perfectly define the webpage content in blocks.
While creating the how-to schema pages for your WordPress website, there are two ways:
If you are looking for building how-to pages using schema markup without investing a single penny, then you can follow the manual approach. However, creating a manual how-to schema page takes a long time and requires a basic understanding of web development skills.
Below are the steps for creating a how-to page for your WP website:
As an example seen in the screenshot below, the tagged data items will be seen on the right-hand side of the window.
After tagging all the data items, click on "Create HTML".
Furthermore, download the HTML file of your schema markup to integrate the code into your WP website section block.
Or you can continue by clicking on the "Finish" button. This is followed by a series of steps.
So, this is how you manually create a how-to schema page. Now, we will share some words about the schema markup plugins.
While manually creating a how-to schema markup page can save you money, at the same time it demands some professional skills and consumes a considerable amount of time. This is where the WordPress schema markup plugins step in.
They are highly effective, come with additional features such as SEO optimization, and are easy to use. There are plenty of schema markup plugins available in the WordPress repository, such as Schema Pro, All-in-one-SEO, and others. If interested, you can choose from one of them depending on your needs and budget.
Besides the plugin you choose, here are the benefits of using it:
In the era of advanced technologies and cut-throat competition, it is important to adopt cutting-edge strategies to rank higher in search engine result pages. And building an effective how-to schema page does that for you.
However, there are some things to consider while building these pages, as mentioned above, that you should not overlook. And provide readers with only the relevant information they need without going vague.
So we're left with the final piece of advice. Always try to build your webpage using the schema markup (manually or using a plugin, it's your call). They not only let you make reader-friendly pages but also help you boost your SEO and contribute to driving sales. In short, try to take the most leverage out of it and build the best business possible.