Importance of a Business Website in Marketing

When you run a business, it is surely not for fun. It is all about successfully making money. This can be achieved if you are able to achieve the related sub-objectives such as growing a customer base and keeping them happy. For this, you need to take on marketing, sales and production/service. As the world is going digital, every business too must consider having a digital presence. While you can have profiles on various social media sites, your presence is incomplete until you have a web design company in Mumbai or your own city set up a business website. A valid question is “Why is that so Important?”. The answer is what follows below:

Social Media Runs Its Own Business, Not Yours

All the social media platforms are a business on their own that survive on ad spend done by you. Apart from giving you a platform for reaching out to the world, it is a business, which brings them income and a lot more. Platforms like Facebook, Instagram, WhatsApp, SnapChat and LinkedIn do not do charity. These are used seriously as a marketing tool, where the money is invested by the businesses. When you place ads on these media, you need to pay money to get exposure. Instead, you can use the platform for building a follower base and redirect them to your website.

You Can Give Your Consumers Much More

When you run your website, you can get traffic directed to it through the different marketing plans and generate revenue. You can have much more information for your customers than you would ever be able to place on social media. In fact, the information that you have placed on the various social media platforms can be consolidated in a single place. That doesn’t mean that you should not post on these platforms as these still remain a very strong marketing tool and will always remain so. Consider the following for your website to make it your strongest marketing tool.

Blogs

When you share interesting information and useful knowledge with your consumers, they look forward to more and are willing to return to your website. This gives them the opportunity to find out what else is new in the field and how they can benefit from it. As they visit, they do get exposed to the other elements on the website and spend some more time. The longer they spend time actively on the website, the higher are your chances of getting business from them.

You can use a blog to build your brand, explain the market and occasionally entertain them with interesting anecdotes. Your blog posts can then be promoted through your social media to bring useful organic traffic to your website.

E-Mails

As the traffic to your website increases, you grow your own consumer database, one that you do not need to pay for. You can reach out to these consumers through e-mails. Your dependency on others for your marketing starts reducing. You can still ask your website design company in Mumbai to look for a boost from time to time to get more business leads and use your own e-mail channel to reach out to them.

Keep your consumers informed of your activity such as new product launches, promotions and special offers through these e-mails, but be careful not to spam their inbox with useless emails.

Discounts/Promotions

Who doesn’t love to save money? In fact, they love that so much that they do not realize that to save some amount of money, they actually end up spending 6-8 times more. This, of course, does not apply to necessities of life, where every penny saved is a penny earned.

So, have promotions on your website and market them through the different advertising channels normally used by you. This discount must be available only through the website. If you get traffic through this, there is a very high chance of business generation.

Testimonials

Have a section dedicated to ratings and reviews. Use a strong CTA to request your consumers to leave their opinions in this section. You can even consider incentivizing it. Ensure that you respond to each relevant one individually. This applies especially for those remarks and comments that do not favor you – you can ignore the ones that have been left for no particular reason. This shows your pro-activeness and your commitment to making things better. Positive referrals work in your favor and you must make the negative ones work for you, too.

While using the power of social media, you must not underestimate the power of the website. It is indeed the most powerful tool for marketing and everything else must be centered around it. If you create a website in consultation with a website design company in Mumbai, make sure that you incorporate all these elements and keep updating them regularly.