A payment gateway is a very important aspect of e-commerce and makes the purchase possible for a customer. For completing a purchase a customer needs to go through a payment gateway. Hence that makes payment gateway way important to e-commerce stores to accept all the payments directly. And in this post, I will share a list of payment gateways in India which are best to use.

Just a few years back, configuring a website with a payment gateway was a hell of a task. It usually includes tons of verification, documentation, massive configuration of the webpages and immense technical knowledge to set up a payment gateway. However, that was way back then but today setting up a payment gateway is not that difficult. Setting up a payment gateway is primarily important for the ones who sell goods and services on a site.

5 important aspects to consider right before you configure a payment gateway

1. Setup fee, TDR, Annual free, etc (Payment gateway cost).

2. Total time required to set it up.

3. The gateway UI.

4. Options for payment (Credit/Debit Cards, Netbanking, Mobile Wallets, UPI, etc).

5. Reliable aftersale support.

1) CCAvenue

CCAvenue was established in 2001. One of the most renowned and trusted payment gateways in India. It has recently updated its UI for the merchant dashboard and website. Back in 2014, the total time required for the integration with the online billing application was 20 days, however, the timeframe now has shrunk to 24 hours.

Supported by the majority of the banks and an option for all payment gateways. This is highly reliable and chosen by great volume websites such as Myntra, Jabong, Flipkart, etc. The best payment gateways if they offer a complete waive off to yearly maintenance fee. A great option for a payment gateway as this is highly reliable and preferred by the majority of the businesses.

A summary of CCAvenue:

Among the greatest benefits of CCAvenue is it supports more than one currency system. This means that the payment could be accepted not just into INR (Indian Currency) but in CAD, GBP, USD, EURO along with the currency of South Africa is available on their website list. Even if you don't find the currency which you are looking for it is best to get in touch with the customer care executives before opting for multiple currency alternatives.

The clientele of CCAvenue

(1) ClearTrip

(2) redBus

(3) AirAsia

(4) MakeMyTrip

(5) Naukri

(6) Yatra

(7) Snapdeal &

(8) Myntra 

At present, there are tons of payment gateways. Here we are with some of the most preferred payment gateways which are perfect for the small scale business.

2) CashFree

A modern-day payment gateway which has been of great assistance to the Indians in disbursing and collecting the payments through more than 100 payment approaches which is inclusive of:

Mode of Payment offered by Cashfree

1) Visa

2) PayTM 

3) Rupay

4) UPI

5) IMPS 

6) NEFT

7) MasterCard

8) Pay Later

9) Major EMI options & wallets

Recent stats

According to the fresh numbers that rolled out from the financial resources more than 2800+ trade associations have made a processing amount of Rs 2500 crore of payment amounts through the cash-free medium. As another interesting fact about cash-free is that it is supported by the Silicon Valley-based Investor named Y Combinator which was formed by Paypal.

The highlights of the Cashfree are as follows:

1. Just by linking the Paypal account the international payments can be done with simple plug and play.

2. Initially, the linking of the PayTM account was done to use it as a wallet alternative.

3. Flexibility to transfer the money to namely any bank account across the globe either with UPI ID, Paytm, or any major e-wallets.

4. Accumulation of funds and transfer through IMPS and NEFT.

5. In case of any problem, there is an option to settle disputes on behalf of the marketplace vendor.

6. The mind-blowing feature which was offered by major payment gateways such as Lazypay, OLA Credur, ZestMoney, Cardless EMI, Flexmoney, ePayLater.

A summary of CashFree:

The overall experience with the Cashfree payment gateway according to most users and experts has been observed to be of the best quality. As the technical support is great and rates are fairly low. The company is in constant efforts to make the product better.

3) PayUMoney & PayUbiz

This payment gateway service has collaborated with PayU India and PayUbiz so to offer a more reliable and great payment and has turned out to be a clear winner in mid-2015. One of these payment gateways concentrates as it is one of the massive companies which has extended its support to PayUMoney and Snapdeal and a big-time customer organization of PayU India which has a wallet service for payment acceptance and customers of Small and medium-sized businesses.

Talking about the other part of the company PayU India which is the ultra-premium organization that stands as the $28 billion web and media cluster which is listening on Johannesburg and London stock exchanges accordingly. They claim that the company at present is serving more than 5500 merchants.

A summary of PayUMoney:

PayUMoney is a great payment gateway that was acclaimed to be the most profitable one in 2015. Signing up with them is that easy as it does not take longer than 5 minutes getting the KYC done is very easy with PayUMoney which is very necessary for the verification process. As one could particularly appreciate the latest feature which allows payment which could be done with a simple tap of "Pay with PayUbiz. It then generates an invoice on an automated basis and later the links are sent to the customer. The customer service & support team is said to be highly responsive.

A summary of PayUbiz:

This can be either elaborated as the payment service which was combined to work flawlessly with any gateway so to add customer value and make it a great service.

Top clients of PayUMoney & PayUbiz:

(1) Olx

(2) Freecharge

(3) Jabong

(4) BookMyShow

(5) Goibibo

(6) Zomato

(7) Ola

(8) Pepperfry

(9) ShopClues

4) Citrus Pay

According to the experts, even Citrus Pay is one of the most dependent and highly reliable payment gateways of all time. It has been part of the prime merchants since its inception. Despite all the positive facts, the performance has not been up to the mark neither the customer service is that supportive. Although when it comes to functioning it does play its part effectively.

Top clients of PayUMoney & PayUbiz:

(1) Emirates

(2) ProfitBooks

(3) Airtel

(4) Etihad

(5) Zivame

(6) Meru

(7) Kaya

(8) Esselworld

(9) Healthkart.

(10) PVR Cinemas 

Citrus Pay was acquired by PayU in the 4th quarter of 2016.

5) EBS

Ingenio group of France now owns EBS payment gateway which has been a market leader in offering the most reliable pre-payment processing solutions. The payment service has got a mix of positive and negative reviews. For some, it has worked flawlessly for more than 3 to 5 years. While some declare it as not being as great as stated. But what can be taken as a final review is that the payment gateway has been serving the people for a while and has been a dependable one, to be honest.

Due to the rising competition, the charges have substantially been chopped down and are preferred mostly by SMEs.

A summary of EBS:

EBS has been an eminent key player in processing and preprocessing which has substantially reduced the sign-up time for new users. It has a swanky UI and a pretty decent alternative to ease the payment process.

Topmost clients of EBS:

(1) FirstCry

(2) BabyOye

(3) Snapdeal

Note: Business Terminated.

6) Instamojo

Instamojo is one of the most preferred and recommended payment gateways of all time. According to the fresh numbers it indicated that it was a great way for getting the payments in the digital form from the customers for the goods and services offered. At present, it is being used by hundreds and thousands of customers to collect the fee for various purposes such as paying up for reports, tickets, invoices, merchandise, ebooks, tutorials, etc. Hence that is a comprehensive list of solutions offered and it is a helpful gateway by all means.

Setting Instamojo is even easier as it recently revamped the UI with an amazingly fast sign-up option. So this removes the need of getting the KYC done first so just need just answer a few security questions and get over with it in a couple of minutes. Only the bank details remain as the details which would be asked in the future. A permanent button or link can be created which can redirect you to the product or service page for the final payment.

A summary of Instamojo:

Instamojo is being used as the primary gateway for the majority of the companies as also deemed for being extremely reliable and helpful payment gateway. The organization keeps updating the gateway now and then. As the process is hassle-free and the charges are substantially lower and innovative UI. Hence suggested as one of the most recommended and reliable gateways for SMEs.

Topmost clients of Instamojo:

(1) Online Prasad

(2) Next Big What

(3) YourStory

(4) Snapdeal's app Shop

(5) UrbanClap

The Best E-wallets used in India

The payment gateways and e-wallets have been on the verge since 2015 and all of a sudden several payment gateways along with the e-wallet service emerged and were able to offer a great service with some attractive discounts and getting new customers on board. The e-wallets could be easily integrated with all of the above-mentioned payment gateways.

1. PayTM

This e-wallet company started its journey as an e-wallet service that offered DTH and mobile recharge solutions which at present have evolved to be a company that has an estimated worth of USD 4 billion. The masses were using it ever since and the use scale doubled during 2016 which resulted in tremendous popularity for the e-wallet app. An option to integrate it on a website is what makes it even more preferable to the majority of the users. An alternative dissimilar to other payment gateway is that it can let you pay up only to and from the Paytm wallet.

The customers of PayTM

(1) Domino’s Pizza

(2) Uber

(3) Bookmyshow

(4) Food Panda

This is one of the fastest-growing Payment Gateway in India that is used by almost every person.

2. MobiKwik

Just like MobiKwik, the merchants are offered the functionality of accepting payments through MobiKwik. In the year 2015, a record-breaking customer base of this payment giant was accounted to be 28 million active users that use MobiKwik with more than 700 merchants who are regular users of this payment gateway.

The customers of MobiKwik

(1) yep

(2) Snapdeal

(3) TicketGoose

(4) ShopClues

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