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Artificial intelligence, Media

15 Best AI Tools for Social Media Management: Expert Opinion

Imagine transforming your social media management from mundane to extraordinary with just one tool. In this exclusive interview with a Digital Marketing...

15 Best AI Tools for Social Media Management: Expert Opinion

Image Credits: pexels

Imagine transforming your social media management from mundane to extraordinary with just one tool. In this exclusive interview with a Digital Marketing expert and Marketing Directors, discover the most effective AI tools that have revolutionised their social media strategies. Starting with insights on how FeedHive boosts social media engagement and concluding with how KWatch.io analyzes social media sentiment, this article brings you 15 actionable insights from industry leaders. Get ready to elevate your social media game with these expert-proven strategies.

FeedHive Boosts Social Media Engagement

I found FeedHive to be the best AI tool for social media management. As a marketer for lawyers, I managed an account and used FeedHive’s tool to generate content ideas from a bunch of templates it has. Using the follower activity analysis I scheduled posts during peak times and streamlined my social media workflow by 80%. 

In the first month, we saw about 120% growth in engagement—likes, comments and shares went through the roof. By the third month of growth, we had stabilized but continued to grow 10% per month. FeedHive’s post-performance prediction feature helped me refine our content strategy by focusing on topics that resonated with our audience. Overall FeedHive improved our social media presence and efficiency.

Jorge Argota, Digital Marketing, Jorge Argota

Hybrid Approach Triples Engagement

I think we need to forget about finding the “best” AI tool. 

After testing a bunch of AI tools with a large monthly social budget, I discovered success isn’t about the tool—it’s about knowing exactly when to use AI and when to keep it human.

Here’s the system that tripled our engagement: 

We use Claude AI to analyze top-performing posts and extract winning patterns. 

Then, our creative team uses these insights to craft original content. 

Finally, Copy.ai helps us A/B test different hooks for each post. 

This hybrid approach generated 312% more comments and 2.8x higher click-through rates compared to pure AI-generated content.

The secret? Use AI as your strategic advisor, not your creative director. Let it crunch the numbers and spot trends, but keep your brand voice authentically human. 

Vukasin Ilic, SEO Consultant & CEO, Linkter

Jasper AI Doubles Engagement Rates

Jasper AI revolutionized our social media operations by transforming how we create and schedule content. After testing five leading AI tools, it emerged as the clear winner for its ability to maintain our brand voice while scaling content creation.

Our testing process was methodical. We ran a 30-day experiment, creating identical campaigns using different AI tools. Jasper produced content that felt authentic and drove 45% higher engagement compared to other platforms. Think of it like having a social media expert who never sleeps, constantly learning from your brand’s performance data.

The real breakthrough came when we paired Jasper with our content calendar. Our posting consistency improved by 80%, and monthly engagement rates doubled. One recent campaign for a tech client generated 150% more leads than our traditional approach.

Success tip: feed the AI tool your best-performing content first. This creates a stronger base for generating new ideas, similar to training a new team member with your top examples.

Remember: AI tools should enhance your creativity, not replace your unique brand personality.

Harmanjit Singh, Founder and CEO, Origin Web Studios

Buffer Assistant Optimizes Posting Times

The best AI tool I’ve used for social media management is Buffer with its AI-powered “Buffer Assistant.” This tool offers automation for scheduling, suggesting optimal posting times, and even generating content ideas based on trends and audience insights. I tested it by comparing engagement rates on posts scheduled with AI-recommended times and captions against manually created posts.

To run the test, I scheduled similar posts for two weeks, alternating between AI-generated and manually created posts. The AI-generated posts were optimized for time and included content suggestions tailored to our audience. The results were impressive—engagement increased by 30% for AI-assisted posts, with noticeable boosts in likes, shares, and comments.

Buffer’s AI helped us streamline our content creation process and fine-tune timing for better reach. This tool has been a game-changer in saving time and improving engagement, making it an excellent choice for social media management.

Andrew Lee Jenkins, Owner, Andrew Lee Jenkins

Zoho Social Lowers Operational Costs

One of the standout AI tools I’ve used for social media management is Zoho Social, which I specifically chose for its affordability and integration capabilities. In my role as a fractional CFO and AI software engineer, I integrated Zoho Social with CRM systems to streamline client interactions across platforms. This integration allowed real-time adjustments to campaigns based on live metrics and reduced redundant postings, saving clients from South Florida over 15% in operational costs.

We extensively tested the tool with a client in the wellness industry, focusing on automating their social media responses and scheduling posts based on data insights rather than mere predictions. The results were impressive-engagement rates had a 20% uptick within the first six weeks. The AI-driven interactions refined brand messaging in response to user sentiment, which resonated well with the target audience, improving customer loyalty and retention. 

What makes Zoho Social particularly effective for social media management is its adaptability to small business needs. It seamlessly handled multiple accounts and synchronized with AI-generated analytics, allowing dynamic decision-making processes to optimize content strategy. For businesses looking to improve their social media game, Zoho Social’s AI features offer a cost-effective solution with tangible results.

Russell Rosario, Owner, Russell Rosario

Sprout Social Refines Content Strategy

One of the most influential AI tools we’ve used for social media management is Sprout Social, which uses AI-powered analytics. We chose it because of its robust analytics, scheduling, and AI-based listening features, which allow us to understand audience sentiment and engagement trends in real-time.

To test it, we ran a month-long trial focusing on content scheduling and performance tracking. We set specific metrics around engagement, follower growth, and content interactions to measure its impact accurately. Sprout’s AI listening tool provided valuable insights into what topics resonated with our audience and highlighted peak times for engagement, helping us refine our posting schedule.

The results were impressive: within that month, we saw an increase in overall engagement, with content interactions going up as we optimized our posts based on the insights we received. The AI-powered analytics also identified some unexpected audience interests, which helped us pivot our content to meet follower expectations better.

In a fast-paced digital landscape, tools like Sprout Social allow us to make data-driven decisions quickly, keeping us agile and in tune with our audience. It’s been a game-changer for optimizing our social media strategy effectively.

Chris LaMorte, CEO, Strictly.ai

Smartly.io Enhances Ad Creative Performance

I’ve had amazing results with Smartly.io after testing it across 15 client accounts last quarter—it really streamlined our creative production process. What impressed me most was how it automatically adjusted ad creatives based on performance data, which helped us achieve about 30% better engagement rates compared to our manual efforts. While it took some time to learn all the features, I’d suggest starting with their basic automation tools first and gradually exploring their more advanced AI capabilities.

Kevin Pike, President, Rankfuse

OwlyWriter AI Boosts Engagement

The best AI tool I’ve used for social media management is Hootsuite with OwlyWriter AI. I tested it by creating a content plan for LinkedIn and Twitter, focusing on SEO tips, growth marketing strategies, and engagement-driven posts. My goal was to streamline the workflow for consistent posting across both platforms, ensuring that each post was optimized for engagement and relevance.

With OwlyWriter AI, I experimented with generating content ideas and tweaking captions. I’d input a few key points, and the AI would generate variations that I could refine, which saved me time on ideation and writing. I also tested its scheduling features by setting up a month’s worth of content in advance to analyze engagement patterns. Over three months, I tracked the data and saw a 15% increase in engagement rate and a notable rise in follower growth due to regular posting and more strategic content.

OwlyWriter AI’s real advantage was in its ability to suggest hashtags and content formats specific to each platform, making each post more discoverable. This tool helped me achieve consistency without sacrificing quality, allowing me to focus more on engagement and less on the back-end work of content creation and scheduling.

Connor Gillivan, Entrepreneur, Owner & CMO, AccountsBalance

Metricool Informs Social Media Strategy

I had a great time managing social media accounts with Metricool. I was using it to monitor competitor performance as well as our own to provide a comprehensive view of how our strategy performed in our niche. We even leveraged Metricool to monitor a client’s engagement metrics and compare them against the biggest players in their space. And we can check out what posts (polls, behind-the-scenes posts, etc.) garnered the most response for similar audiences.

On the back of these findings, we overhauled the client’s social media calendar to cater to formats that had worked for them. For instance, we offered interactive posts such as polls on Instagram, and they became some of their most popular content very quickly. This tool also spotted the optimal posting days and times for us so that we could tweak the schedule for maximum exposure. Within a few weeks, the client experienced a significant spike in follower engagement and leads, which is one reason why data-driven decisions make social media management so effective.

Patrick Beltran, Marketing Director, Ardoz Digital

ClickUp Enhances Global Social Media Management

For us, implementing ClickUp’s AI tools has transformed how we manage social media campaigns across our global team. We specifically chose ClickUp for its role-based AI writing assistant and comprehensive project management features that help coordinate our teams across different time zones.

We tested ClickUp by running a month-long comparison of our social media workflow before and after implementation. The results were significant—our content creation time decreased—thanks to the AI writing assistant’s ability to generate initial post drafts and suggest engaging variations. The platform’s calendar view also helped us better coordinate posting schedules between our teams in Asia and South Africa, reducing scheduling conflicts.

What makes ClickUp particularly valuable is its ability to combine AI-powered content suggestions with robust project management features. Rather than switching between multiple tools, our team can now handle everything from content ideation to final approval in one place. One surprising benefit was how the AI’s ability to translate content into multiple languages helped us maintain consistent messaging across our global markets. Successful AI implementation in social media management isn’t just about automation—it’s about using AI to enhance your team’s creative capabilities while maintaining your brand’s authentic voice.

Aaron Whittaker, VP of Demand Generation & Marketing, Thrive Digital Marketing Agency

Lofty CRM Analyzes Engagement Patterns

Lofty CRM’s AI features have transformed how we handle social media for our diverse client base. The tool’s ability to analyze engagement patterns helped us increase client post interactions by 47% in just two months by suggesting optimal posting times and content themes. While I still believe in human creativity, I’ve found that using AI for content ideation and performance analysis frees up our team to focus on strategy and client relationships.

Praveen Kumar, Founder, Wild Creek Web Studio

Vista Social Saves Time and Boosts Engagement

I discovered Vista Social transformed my agency’s workflow after testing it on three client accounts last month, saving us about 6 hours weekly on content scheduling and engagement. The AI-powered hashtag suggestions and best-time-to-post features helped boost our engagement rates by 32%, though I’d recommend starting with just one social channel to get comfortable with the interface first.

Charlie Clark, Public Speaker and Founder, Minty Digital

Dripify Balances Automation and Personalization

Dripify has transformed our social media approach, balancing automation with personalization for outstanding LinkedIn outreach results.

Testing:

  • Integrated Dripify with LinkedIn for automating connection requests, personalized follow-ups, and direct messaging.
  • I used Dripify’s analytics to measure key metrics: engagement rates, connection acceptance, and message response rates.
  • Customized content sequences based on real-time audience response.

Results:

  • Achieved a 35% increase in connection rates due to personalized, automated follow-ups.
  • Boosted engagement by 20% through targeted content and optimized scheduling.
  • Reduced time spent on manual outreach by 40%, allowing the team to focus on strategic, high-impact tasks.

Arvind Rongala, CEO, Edstellar

Brandwatch Tracks Trends and Audience Sentiment

The AI tool we have used for social media management is Brandwatch. Underpinned by AI and machine learning technology, this advanced and powerful platform engages in deep, real-time analysis of billions of conversations taking place across social media. Accordingly, businesses are empowered to underline trends, track mentions, and understand audience sentiment. 

Pinpointing what is trending online enables the company to make detailed amendments to its content strategy to better align with consumer interests and current discussions. This gives real insight into today’s world to help brands lead the way and ensure that the content always stays relevant and engaging to their target audience.

For example, if Brandwatch suddenly noted a surge in conversations about sustainable living, the business could instantly tailor its content strategy to share its eco-friendly products or practices. This not only keeps the brand relevant but also amps up the engagement and visibility since the content speaks directly to what consumers care about at that moment. These insights also set the way for campaign planning and make them even more data-driven and precise.

Using Brandwatch keeps us ahead of emerging trends; thus, businesses will be in a position to run more effective marketing campaigns and connect better with their customers for overall improved results.

Yogesh Kumar, Digital Marketing Head, eResource Scheduler

KWatch.io Analyzes Social Media Sentiment

We use social media management extensively through social listening.

The best social listening platform we have used so far is KWatch.io, which uses AI under the hood to automatically detect content on social media and analyze it automatically with sentiment analysis LLM models.

When it’s about automatically posting on social media we use Grok, by xAI, to generate the content for us.

It has been our main customer acquisition strategy for at least 1 year now.

Julien Salinas, Founder and CEO, NLP Cloud

Conclusion:

In conclusion, by automating processes, improving content distribution, and increasing engagement, employing AI solutions for social media management may greatly improve your online journey. These technologies offer strong solutions to optimize your work and save time, regardless of your focus—analytics, scheduling, or client engagement. You may remain ahead of the competition, strengthen your relationships with your audience, and effectively and efficiently increase your social media influence by incorporating the appropriate AI technologies into your workflow.

Written by Robin Khokhar
Robin Khokhar is an SEO specialist who mostly writes on SEO. Thus sharing tips and tricks related to SEO, WordPress, blogging, and digital marketing, and related topics.
       
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