How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore
Discover how the Instagram algorithm works in 2023 from CEO Adam Mosseri. Find out how to boost your reach and prevent shadowbanning.
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Adam Mosseri, CEO of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore.
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In addition to ranking, it contains more information about shadowbanning, reviewing your account status, and best practices for growing an Instagram audience.
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The following is an update to the original video about the Instagram algorithm from 2021.
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The first point Mosseri makes is that the Instagram algorithm is not one algorithm but rather many algorithms and processes that work together to personalize the content each Instagram user sees.
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Why does Instagram employ algorithms? Because each individual is different, each Instagram user should see content that matches their interests.
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This is what Instagram hopes to achieve through ranking – a personalized experience that keeps users engaged with the Instagram platform for more extended periods of time.